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Don’t Explain: Web Design that Puts Engagement First

What do an online game start-up and an email marketing service have in common? Representatives from both did speak at the In Control Web Design Conference, but their similarities stretch beyond their mutual attendance and into a shared goal: to create more playful online experiences.

As Daniel Burka, design director of Tiny Speck and former design director of Digg, highlighted in his keynote address, advancements in web browsers have made fun more possible than ever. Gone are the days of limited table-based sites, and now designers can use almost any font, color, or device they want. With this increased flexibility, designers should focus less on explanation and more on engagement, he said. To do this, Burka urges them to “play right away.”

Read the full article here! (via www.aiga.org)

2011-03-21T16:08:30-05:00