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Content Marketer 2017-12-31T00:27:27+00:00
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Content Marketer

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Issaquah, Washington
Posted October 10
Full-time
If you are interested in this opportunity, please email your resume to anna@thesmartdept.com.

The smartdept. is in search of a Content Marketer for a major retailer located in Issaquah, Wa. In this role, you will work with staff and clients to ensure marketing messages, branding, and processes are aligned with their corporate marketing strategy and specific branding guidelines across all channels. The ideal candidate will be detail-oriented, friendly, and comfortable taking direction.

What you'll do:

  • Work closely with digital marketing channel owners to understand content needs, opportunities to improve existing content, and prioritize workload
  • Work with internal Marketing to identify the core brand messaging and develop the big-picture understanding needed to ensure content is deployed and resonates with customers on a timely basis
  • Work with analytics to understand how to build and deploy data-driven growth tactics and optimization
  • Stay in close contact with field marketing to unify the existing channels and content
  • Weave in related content created/driven by other teams, advocate for its inclusion and craft solutions that bridge various departments and service providers
  • Develop searchable, SEO (search engine optimization) parameters to build into the content. SEO will be based on intensive keyword research, rank potential, link equity and iterative testing

 

What you'll need:

  • Demonstrated ability to develop a comprehensive marketing plan via multiple marketing channels
  • Knowledge of content creation and content marketing, from hands-on work to management
  • Experience working directly or indirectly with digital marketing channels; e.g., email and email automation, SEO, PPC/SEM, display/re-targeting, and social media
  • Acuity with the strategy, tactics, metrics, and best practices for growing top funnel vs. middle/bottom funnel and the different role content plays at each stage
  • Ability to drive complex and large processes and tasks in parallel with strong strategic project management and writing experience and organizational skills
  • Leading high-performing team and commercial marketing experience
  • Detail oriented and able to work with a diverse number of groups across the company
  • Impeccable written/verbal communication skills; skilled at creating a wide variety of presentations
  • Track record of responsibility for large content budgets and implementing the editorial processes, calendars, and metrics to manage/optimize them
  • Experience with an agile “test and learn” culture, especially as applied to content, being especially adept at learning what content works best through testing and iteration
  • Ability to use Google Analytics and other analytical tools, e.g., Moz, HotJar, ClickTale, Site Catalyst, Qualtrics, OpinionLab, Tableau, NewsCred
  • Prior experience working within a 3rd party vendor ecosystem, managing and syncing 3rd party applications into a universal Tableau dashboard
  • Demonstrated ability to rank digital content on Google
  • Familiarity with agile workflow, project management, calendars and production schedules

 

Job Type: Full-time, Direct Hire


If you are interested in this opportunity, please email your resume to anna@thesmartdept.com.