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Content Strategist 2017-12-31T00:27:27-05:00
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Content Strategist

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Northfield, Illinois
Posted July 24
Full-time
If you are interested in this opportunity, please email your resume to melissa@thesmartdept.com.

smartdept.inc is in search of a Content Strategist for their client located in Northfield, Illinois! This is a full time, direct hire opportunity working with a manufacturer and distributor of medical supplies company in Northfield, IL.

We are looking for a natural born problem solver who thrives on research, connecting the dots and defining the value of a brand, highly skilled at developing compelling value propositions, dynamic sales presentations and impactful marketing strategies. You love learning about healthcare, the business of healthcare and collaborating on a vision for how to grow a business in healthcare. Working with a multi-functional team to define a clear path forward and creating some of that content yourself, is where you shine.

what you'll do: 

  • Hold a key role on the Brand Strategy Team, working with our Senior Content Strategist, to plan and create compelling content that deepens audience engagement.
  • Develop clear and compelling value propositions, framing how we will talk about our products, services and solutions
  • Create the right content and cadence so that it’s aligned with the business strategy and brand positioning
  • Identify, acquire, and repurpose content for specific marketing channels
  • Support the creative development and writing of additional resources including video scripts, case studies, tip sheets, digital communications, assessments and more

what you'll need: 

  • Be able to demonstrate a clear understanding of business objectives and collaborates with team to define the most compelling positioning
  • Collaborate on positioning statements that bring the value proposition to life and set the tone for future content marketing
  • Assist in planning where and how content should be delivered to the right audience at the right time
  • Ask questions and carefully review all information from clients to ensure information is accurate, thorough and fully understood
  • Partner closely with creatives to develop and present ideas that help the business achieve specific goals
  • Manage written content from conceptual stage through final production
  • Able to change course and adjust ideas to address new feedback and guidance
  • Take ownership and embrace complex medical concepts, translating that information into clear, concise and interesting content
  • Ensure that everything is valuable to both the business and the audience
  • Review analytics, spotting patterns and trends, drawing conclusions and recommending action
  • Understand the brand well enough to infuse content with the brand’s voice and personality
  • Have at least 5 years of relevant content strategy, content development or marketing experience with B2B healthcare/medical
  • Hold Bachelor’s Degree in marketing, marketing communication, journalism, English or relevant field of study

If you are interested in this opportunity, please email your resume to melissa@thesmartdept.com.