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Digital Marketing Strategist 2017-12-31T00:27:27+00:00
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Digital Marketing Strategist

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Riverwoods, IL
Posted April 08
Freelance
If you are interested in this opportunity, please email your resume to jaime@thesmartdept.com.

The smartdept is in search of a Digital Marketing Strategist to work for a global financial services client located in Riverwoods, IL. If you’re interested in the planning, implementation, and growth of email and mobile campaigns as well as multichannel nurture programs, this is just the gig for you!

In this position, you will be responsible for assisting in the development of email and mobile campaigns that are focused on retaining and growing the existing customer base of our client. This is an integral and highly collaborative role within the ecommerce team, and will require you to work with a number of teams to ensure that emails and mobile communications are sent accurately on a consistent basis. You’ll also be responsible for monitoring and reporting on trends and opportunities, as well as reporting out the following analytics: Deliverability, Opens, Opt-outs, Subject line testing and Click-thru’s.

What You’ll Do:

  • Lead email/mobile campaign strategy development with internal business partners, with an emphasis on cross-channel integration
  • Lead and/or assist in the strategic development of mapping out member product/service touchpoints that will get translated into multichannel digital communications
  • Manage schedules and adhere to processes to ensure each email/mobile communication is deployed on time
  • Assist in the building and implementation of multichannel communications to current member base by collaborating with Website and Paid Display Media teams
  • Report on key email/mobile performance metrics using current software platforms and deliverability benchmarks
  • Work with analytic team to determine and build campaign tests that optimize performance and drive greater ROI
  • Use campaign results to recommend and implement new initiatives to improve campaign performance.
  • Leverage data to incorporate personalization and dynamic content that drives response and business benefits
  • Collaborate with business partners, internal and external creative agencies to create a consistent brand feel and ensure channel best practices are implemented across all email/mobile communications
  • Monitor competitive environment & best practices and report on trends and opportunities
  • Assist in the management of vendor contracts and relationships

Must Haves:

  • Bachelor’s degree in marketing, business or communications
  • 3 + years of email marketing experience including experience with an Email Service Provider
  • 5+ years of ecommerce, customer relationship, or CRM experience
  • Proficient in MS Office, including MS Excel, MS Word, MS PowerPoint
  • Must be an analytical thinker with excellent attention to details
  • Ability to work collaboratively and within a matrix environment
  • Must have excellent project management skills
  • Exceptional organizational and communication skills.

Skills Desired:

  • Understanding of consumer behavior
  • Financial Service experience
  • Experience with Sales Force or Oracle Cloud platform a plus
  • Agency Vendor Management experience
  • Mobile Communications – SMS/MMS/PUSH

If you are interested in this opportunity, please email your resume to jaime@thesmartdept.com.