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Senior Copywriter 2017-12-31T00:27:27-05:00
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Senior Copywriter

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Chicago, United States
Posted March 04
Full-time
If you are interested in this opportunity, please email your resume to melissa@thesmartdept.com.

smartdept.inc is hiring a senior copywriter for our client in downtown Chicago. The ideal candidate will come with agency and healthcare experience, specifically heath insurance/pharma.

The senior copywriter will concept and craft copy for print and digital direct response marketing channels; develop work that is conceptually rich and performance-driven to achieve marketing/strategic goals, while also aligned with client brand, tone and voice requirements. 

what you'll do:

  • Develop and implement creative, technical and conceptual copy solutions in Direct Mail, Email, Paid Social, Landing Page, Microsite, Display Advertising and Blog Content channels.
  • Ability to understand an assignment from a Creative Brief and turn print/digital experiences into exciting, innovative executions that fulfill the client's direct marketing goals.  
  • Manage outside resources as needed by assigning projects, editing work and monitoring performance.
  • Work with Creative Director, creative team members and client teams to create appropriate, workable ways to express and enhance the client’s communication needs.
  • Leverage direct response best practices to help our clients reach their strategic and targeting goals.
  • Responsible for current knowledge and understanding of emerging trends and technologies, and the ability to institute best practices for print and digital marketing products.
  • Produce copy solutions that achieve the agency’s and clients’ desired results at a reasonable expenditure of time and resources.
  • Show ability in creating and executing fresh, innovative concepts that enhance response strategies and achieve client objectives.

what you'll need:

  • Bachelor's degree, ideally in advertising, communications, journalism or English.
  • Minimum of four years of professional copywriting experience.
  • Health insurance experience is required. Medicare experience is a strong plus.
  • Excellent written, verbal and conceptual communication skills.
  • Have a general sense/understanding of branding, art direction and typography, and the ability to work closely with an Art Director to create outstanding work.
  • Knowledge of principles and practices for all communication channels. Portfolio examples of direct mail campaigns are required.
  • Ability to meet aggressive deadlines and juggle multiple priorities.
  • Strong attention to detail.
  • The ability to work on a team, maintain a positive and professional demeanor, and accept constructive criticism in a mature manner.
  • Self-motivation and a positive interaction with a wide range of individuals is expected.
  • Demonstration of a willingness to work toward the goals and success of the organization as a whole.
  • Proficiency with Microsoft Word.
  • Basic knowledge of Microsoft Office.

If you are interested in this opportunity, please email your resume to melissa@thesmartdept.com.