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Sr. Strategic Planner

Detroit, MI
Posted November 06
Freelance
If you are interested in this opportunity, please email your resume to nina@thesmartdept.com.

The smartdept is in search of a Senior Strategic Planner to work for a world-class agency. While most of the work can be performed remotely, occasional travel to the client site in Detroit is required.

What you'll do:

  • Works with clients to optimize email, online and offline marketing campaign performance, such as developing contact strategies for maximum revenue impact
  • Researches and develop interactive programs for clients, utilizing emerging technologies in Email, Web, Viral, and Social Networking community spaces
  • Identifies, plans, and executes analysis opportunities
  • Helps clients gain insights into their business and customer behavior through analysis of campaign data, transactional data, customer profile data, and competitor/industry analysis
    • Conduct database queries and utilize SQL to answer key business questions Technical Requirements
  • Develops multi-channel contact strategies tailored to individual customer segments
  • Defines performance metrics and measurement schemes
  • Helps clients to make better decisions and be good problem solvers (discovery, diagnosing the current landscape and competitive set)
  • Develops business cases, analyzes their existing marketing and customer data to get insights into their customers and business
    • Assist with Marketing Communications Strategy, i.e.develop profiles/personas of targeted consumers and create segmentations
    • Assist with Marketing Communications Planning, i.e.determine timing & cadence, and other characteristics of campaigns and programs

Must have's:

  • Bachelor's degree in Communication, Psychology, Statistics or Economics
  • 6-8 years of relevant experience
  • Experience working in Media or Psychology labs
  • Leans into white space and comfortable creating concrete ideas and frameworks from scratch.
  • Some database query experience with SQL is a plus 
  • Able to use analytical tools, e.g. Excel, pivot charts and tables, dashboard reports

If you are interested in this opportunity, please email your resume to nina@thesmartdept.com.