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Grand Rapids – On the Road to Success

Opening an office in a new market has been adventure. Now five months into the process with a few freelance roles under my belt and a couple direct hires – I would love to share the methods I have been utilizing to become a successful recruiter, and grow our brand in this new market!

1. Networking – it is all about networking, people! Grand Rapids is very unique in the way that it is all about “who you know”, well I want to know EVERYONE!

  • Meet EVERYONE – It is crucial to build relationships and truly put yourself out there. Networking has been a huge chunk of how I have met clients and candidates alike. There are tons of different ways to network – virtually on social media, monthly or weekly meet-up groups, formal and more casual happy-hour events, alumni events, and events created specifically for creatives. I have attended them all – even a web development group where I felt completely foreign when they were talking “shop”, but found some awesome talent that has spread the word about us!

2. Utilize ALL relationships for growth – it doesn’t matter if I knew this person five years ago from college or met them six weeks ago in the coffee shop, I have noticed that it is an absolute must to connect with everyone I can (and I’m not shy about it either)! This community is so eager to help others. They love spreading the word about openings to their friends, colleagues, and students! I have had a blast meeting new people and appreciate all their support as we continue to grow.

3. Consistent Customer Service

  • Quick response time – One of the most successful practices I utilize is quick and consistent response times to both clients and candidates. The appreciative feedback I receive from them reminds me how important it is each time. Even if I respond letting them know I will reply later, they feel much more comfortable.
  • Willingness to go above and beyond – With the partnerships I have made so far – no questions asked, I go above and beyond to make any connection, answer any question, and support them through the interview or hiring process. With the candidates, I do my best to support them by assisting with resume edits or supplying them with ways they could build upon a certain skillset. I also invite my candidates to attend networking events with me, and they love it!
  • Strong and friendly communication – Communication is key in this market! Our clients like to move at their own pace; some really fast and others like turtles. I connect with the candidates often to keep them engaged and their spirits up reassuring them that the position is still moving forward or has taken a pause. Throughout the process, I found that most of my candidates are AWESOME! So, I prefer to check in with them to see how they are doing, or if they have done anything exciting lately, too! Consistent client check-ins have proven to be successful as I have snagged a few recent freelance roles from simply saying ‘hi there! Hope you’re doing well…’.  KEEP EVERYONE ON THE SAME PAGE.

4. Source, Interview, Source, Source, Interview! This day to day here for a consultant may look a bit different because I spend A LOT of time sourcing, and A LOT of time interviewing.

  • My goal has been to interview 10 or more candidates a week. I enjoy meeting the candidates in person because they are able to put a face to a name, feel us out, and I instantly have an idea of where I could see them being placed in the future.
  • I really enjoy sourcing, and playing with the multiple ways you can find talent! Of course LinkedIn Recruiter is my best friend, but I find a lot of great talent through my networking group websites! Grand Rapids can feel quite small at times, and it can be a challenge to find multiple candidates for a specific niche, so I pull from other markets like Kalamazoo or Detroit. Adding those areas into my search and sourcing process actually landed me an amazing candidate that made the physical move for a full-time position in Grand Rapids!!

Overall, these past five months have been fantastic! Things are really starting to get moving on the client front with the help of our new business development consultant, Colin. If we continue to provide top of the line customer service and present top talent, we will definitely reach our goals, and perhaps surpass them!

– from the desk of smartdept. inc. Creative Consultant, Hannah Morgan

 

 

CMOs: Build Digital Relationships or Die

The term “digital disruption” sounds painful. The word disruption implies that things are going to get broken up. But for companies that take advantage of what digital can do, disruption will have the opposite effect. Even if business models, traditional processes, and long-standing industry practices are about to be broken up — and they are — when the dust settles one part of your business can and should be stronger than ever: the relationship you have with your customer.

Unfortunately, most organizations don’t know what it means to have a relationship with a customer, even though they have a customer list, an email database, or even a loyalty program. Sometimes these trappings of a customer relationship often mislead companies into thinking that they have the relationship thing down and that they don’t have to digitally disrupt their customer relationship.

But they do. If they fail to digitally rethink their customer relationship, it will be bad, possibly irreparably bad, for the business, and it will be the CMO’s fault. And it’s really a shame because the CMO holds the keys to the customer relationship and should know better.

Read the rest on http://blogs.hbr.org!

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