from the desk of smartdept. inc. Principal, Eric Pairitz

3. Stre-e-e-e-tch!

Yup! We’ve all done it. And, most of the time, we don’t even realize we’re doing it. For instance, during a traffic stop, when a police officer asks, “How fast you were going?” Or when the nurse’s assistant at your regularly scheduled check-up asks, “What’s your height and weight?” (I always say 6′ with shoes on.) Oh, and my favorite, “How many baseball cards do you have?” Okay, that one is more specific to me. But you get my point. Every single day, we’re asked a dozen questions that allow us the opportunity to “STRETCH” the truth.

But what about during an interview? Can we “STRETCH” a tiny bit there? You know — make four-and-a-half years of experience into five? Maybe bump that previous salary up a bit? Stre-e-e-e-tch!? Just a little? Well, I’m not your mother, so do what you think? However, creatives, beware! There’s one place for certain that you should never make a “STRETCH.” And that place is during a portfolio review.

That’s right! You should be up front in every case about your level of participation on a particular piece in your portfolio. If your contribution to a piece was more production and less conceptual, let your prospective employer know. Maybe it was a collaborative effort? If so, give credit to your partner (they’d like that). Lastly (and this seems obvious), never represent someone else’s work as your own. If you convey to a prospective employer that you possess a particular skill set, you can expect to be put in a position to use that skill set if you’re hired. Stretching the truth may set you up to fail in your new environment. Worse yet, it could cost your employer time and maybe even money.

So remember, if you’re a creative with an opportunity to show off your work, it’s best not to “STRETCH” the truth. Oh, and how many baseball cards do I have? I’d say, “About a million.”