Paid Search and Social Specialist

Chicago, IL
Direct Hire / Full time

smartdept. inc. is looking for a Paid Search and Social Specialist with 4-5 years of Paid Search and/or Social experience for a direct-hire placement with a Chicago agency.

what you’ll do:

  • SEM/Paid Search and Social account management and execution in Google Ads, Bing Ads and Facebook/IG or Twitter
  • Develop and recommend budget levels based on client goals and objectives
  • Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites
  • Implement successful bidding strategies and effective keyword management using third party software and metrics data
  • Continually monitor, revise, and conduct landing page tests
  • Monitor audiences, device and location targeting efforts on a regular basis to maximize campaign efficiency and performance
  • Analyze and assess campaign performance and translate quantitative and qualitative data into recommendations and plans for improving on campaign strategy
  • Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis
  • Format and prepare regularly scheduled search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides
  • Present data on monthly and quarterly calls to clients reviewing metrics and optimizations
  • Experience with social native platforms such as YouTube, Facebook/Instagram, LinkedIn, and Twitter

what you’ll need:

  • BA in marketing, advertising, communications or equivalent
  • 4 years minimum of experience in Paid Search or Social
  • Client management experience (agency experience is a plus!)
  • Expertise in SEM & SEM tools, from research and development, to management and optimization, to measurement and evaluation
  • Experience managing conversion or lead-based campaigns
  • Experience using competitive monitoring tools like SEMRush, Spyfu, Search Monitor, etc. 
Paid Search and Social Specialist
I am interested in this job.