Marketing Analytics and Insights Lead

New York, NY
zDO NOT USE Direct Hire / Full time

smartdept. inc. is searching for a Marketing Analytics and Insights Lead for an advertising firm in New York, NY. The ideal candidate will come with a minimum of 3 years in an analytical role, preferably digital marketing analytics. This is a direct-hire opportunity that will be partially on-site in New York, NY. 


What You’ll Do:

  • Contribute to marketing initiatives to offer ideas and facilitate the establishment and measurement of KPI’s
    Work with Sales Strategy, Analytics and Operations to evaluate campaign ROI
    Organize and maintain all marketing activity results data for insight development & benchmarking
  • Create and present regular and spot reports on marketing activity performance
  • Identify opportunities for optimization and providing strategic recommendations
  • Analyze customer journeys data across all of the digital media channels from email, search, and paid media
What You’ll Need:
  • A strong understanding of search engine optimization (SEO) and search engine marketing (SEM) in order to inform the optimization of attention-getting online campaigns
  • Familiarity with the gamut of online advertising tactics in order to know how to evaluate our efforts to promote our products and brand online
  • Ability to look at numbers daily to analyze, among many things, the cost of campaigns compared to how many people are responding to those campaigns and the value of those responses
  • Excellent verbal and written communication skills
  • Good time management skills so that results and reports are delivered on time in order to inform optimization efforts
  • A strong understanding of Google Analytics, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, and Microsoft Office (Word, Excel, PowerPoint), as well as be able to evaluate and recommend new tools that are relevant
  • Familiarity with Customer Experience Platforms and CRM’s (specifically our current vendors Sitecore and boostr) a plus
Marketing Analytics and Insights Lead (1025180)
I am interested in this job.