Marketing Automation Specialist

Lincolnshire, IL
zDO NOT USE Contract / Full time

smartdept. inc. is searching for a Marketing Automation Specialist for a client in Lincolnshire, IL. The ideal candidate will come with a minimum of 1-year of hands-on experience in an operations role in Salesforce and Marketo integrated environment. This is a fully remote, contract position expected to last 3-4 months with possibility of extension. 

What You’ll Do:

  • Manage end-to-end program and campaign process within Marketo including, but not limited to, email and landing page set-up, scheduling, QA testing, tagging and deployment of one-time, recurring, and triggered campaigns
  • Partner with Events and Marketing teams to plan, build, and produce webinar campaigns through ON24 platform
  • Maintain healthy email marketing lists by managing how contacts enter the database, including list uploads and automated integrations with Salesforce
  • Ensure compliance with country and state laws pertaining to user data and permissions
  • Stay up to date with the latest trends, technologies, and methodologies for email and nurture marketing
  • Educate stakeholders on email and marketing automation best practices
  • Communicate proactively with peers, managers, and leadership on plans, progress, and challenges
  • Manage and complete other marketing assignments as needed to support campaign execution
  • Support essential marketing operations initiatives

What You’ll Need:

  • Minimum of 1-year hands-on experience in an operations role in Salesforce and Marketo integrated environment (Eloqua, Pardot experience may be considered)
  • Bachelor’s Degree in marketing, management, communication, business administration, management information systems or similar field, or applicable professional experience in B2B enterprise organization(s)
  • Driven to grow a career within marketing automation and operations
  • Understanding of email marketing and landing page best practices
  • Knowledge of email marketing compliance laws (GDPR, CAN-SPAM, CASL, CCPA)
  • Self-directed with the ability to navigate ambiguity across a remote, matrixed organizational environment with a diverse set of stakeholders
  • Strong project management skills with the ability to build collaborative working relationships to meet objectives
  • Eye for detail and accuracy
  • Superior interpersonal and communication skills; written, verbal and presentation
Marketing Automation Specialist
I am interested in this job.