Paid Search and Social Specialist
Chicago, IL
zDO NOT USE Direct Hire / Full time
smartdept. inc. is looking for a Paid Search and Social Specialist with 4-5 years of Paid Search and/or Social experience for a direct-hire placement with a Chicago agency.
what you’ll do:
- SEM/Paid Search and Social account management and execution in Google Ads, Bing Ads and Facebook/IG or Twitter
- Develop and recommend budget levels based on client goals and objectives
- Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites
- Implement successful bidding strategies and effective keyword management using third party software and metrics data
- Continually monitor, revise, and conduct landing page tests
- Monitor audiences, device and location targeting efforts on a regular basis to maximize campaign efficiency and performance
- Analyze and assess campaign performance and translate quantitative and qualitative data into recommendations and plans for improving on campaign strategy
- Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis
- Format and prepare regularly scheduled search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides
- Present data on monthly and quarterly calls to clients reviewing metrics and optimizations
- Experience with social native platforms such as YouTube, Facebook/Instagram, LinkedIn, and Twitter
what you’ll need:
- BA in marketing, advertising, communications or equivalent
- 4 years minimum of experience in Paid Search or Social
- Client management experience (agency experience is a plus!)
- Expertise in SEM & SEM tools, from research and development, to management and optimization, to measurement and evaluation
- Experience managing conversion or lead-based campaigns
- Experience using competitive monitoring tools like SEMRush, Spyfu, Search Monitor, etc.