Paid Media Analyst

smartdept. inc. is searching for a Paid Media Analyst for a media agency in Chicago, IL. The ideal candidate will come with one year of paid search experience, which may include internships. This is a direct-hire opportunity.

What You’ll Do:

• Conduct SEM/Paid Search management and execution in Google Ads.
• Develop and recommend budget levels based on client goals and objectives.
• Create, categorize and refine keyword lists to create a comprehensive campaign that drives
  qualified visitors to client sites.
• Implement successful bidding strategies and effective keyword management using third party
  software and metrics data.
• Monitor audiences, device and location targeting efforts on a regular basis to maximize
  campaign efficiency and performance.
• Communicate regularly on status, timeline, budget, deliverables, performance reporting, and
  competitive intelligence analysis.
• Format and prepare regularly scheduled search reports for clients. Reports would be in the form
  of data visualization platforms or excel tables, graphs, summaries, and slides
  
  

What You’ll Need:

• BA in marketing, advertising, communications or equivalent
• Google Ads Search Certification preferred
• 1 year SEM account management or comparable digital experience and strategic thinking
• Strong communication and presentation skills (written and verbal)
• Strong attention to detail and ability to anticipate tasks and client needs
• Able to successfully manage and prioritize multiple campaigns in a deadline-driven atmosphere
• Strong analytical skills: ability to gather, analyze, summarize, and present data
• Expert level proficiency in Microsoft Excel; proficiency in Word and PowerPoint
• Excellent organizational and time management skills
• Experience in Google Ads, GDN, Microsoft Ads, YouTube, FB/IG, Twitter, LinkedIn, Google Data
  Studio and Analytics (desired but not required)