Paid Search and Social Supervisor
Chicago, IL
zDO NOT USE Direct Hire / Full time
smartdept. inc. is looking for a smart, energetic, and curious Search and Social Supervisor with 2-3 years of Paid Search and/or Social experience for a direct-hire placement with a Chicago agency.
what you’ll do:
- SEM/Paid Search and Social account management and execution in Google Ads, Bing Ads and Facebook/IG or Twitter
- Develop and recommend budget levels based on client goals and objectives
- Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites
- Implement successful bidding strategies and effective keyword management using third party software and metrics data
- Continually monitor, revise, and conduct landing page tests
- Monitor audiences, device and location targeting efforts on a regular basis to maximize campaign efficiency and performance
- Analyze and assess campaign performance and translate quantitative and qualitative data into recommendations and plans for improving on campaign strategy
- Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis
- Format and prepare regularly scheduled search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides
- Present data on monthly and quarterly calls to clients reviewing metrics and optimizations
- Experience with social native platforms such as YouTube, Facebook/Instagram, LinkedIn, and Twitter
what you’ll need:
- BA in marketing, advertising, communications or equivalent
- Google Ads Search Certification required within the last year
- 2-3 years SEM account management or comparable digital experience and strategic thinking
- Strong communication and presentation skills (written and verbal)
- Strong attention to detail and ability to anticipate tasks and client needs
- A customer service focus and the ability to work as a team and independently are a necessity
- Able to successfully manage and prioritize multiple campaigns in a deadline-driven atmosphere
- Strong analytical skills: ability to gather, analyze, summarize, and present data
- Expert level proficiency in Microsoft Excel; proficiency in Word and PowerPoint
- Excellent organizational and time management skills
- Proficient in Google Ads, GDN, Microsoft Ads, YouTube, FB/IG, Twitter, LinkedIn, Google Data Studio and Analytics (desired but not required)