Brand Manager
Grand Rapids, MI
zDO NOT USE Contract / Full time
smartdept.inc. is searching for a Brand Manager for a Health and Wellness company located in Grand RApids, MI. The ideal candidate will come with at least 8 years of experience. This is a remote full-time contract opportunity.
What You’ll Do:
- Act as insights lead for specific category (Nutrition), partnering with brand team as SME and using research to help support insights-based business decisions
- Manage data, data sources and suppliers, and data systems used for Consumer & Market Insight initiatives to guide the development of business objectives, market strategies and operating plans
- Develop and implement market data sourcing strategies and budgets for diverse global markets
- Review and selects appropriate market data sources and suppliers to ensure timely delivery of relevant, valid market data
- Define, develop and communicate research standards, databases and processes to internal staff, contractors and clients
- Develop market size/share reporting systems and structures with key data suppliers
- Provide timely and appropriate research data to stakeholders in Marketing, Sales, Research & Development, Manufacturing and Finance
- Anticipate future data needs and develops long-range strategies to deliver innovative solutions
What You’ll Need:
- 8+ years of experience
- Experience in nutrition, health/wellness or related field
- Knowledge of research design and analysis
- Experience working with research partners and internal stakeholders to design research projects to address key business questions
- Knowledge of statistical analysis and model building
- Knowledge of relational databases and data warehousing technologies
- Knowledge of analytic and reporting tools (e.g.; statistical packages, decision trees, OLAP, report writers, spreadsheets)
- Ability to design and deliver reports in formats suitable for a variety of audiences