Copywriter

smartdept. is searching for a Copywriter for a leading sailboat hardware and safety & rescue equipment manufacturer located in Pewaukee, WI. The ideal candidate will come with 2+ years of experience. This is a full-time, hybrid, direct-hire opportunity. Compensation for this position is competitive and based on experience level and fit.

This company specializes in sailboat hardware and also designs safety and rescue equipment used across the marine industry. Their marketing and creative team is lean, and this Copywriter will own a wide range of content across two very different brand voices: a technical, gear-focused voice for sailors and a compliance-driven, spec-accurate voice for the safety and rescue side. This is a high-growth opportunity for someone who wants to build toward a Creative Director path.

What You'll Do:

Write product descriptions, web copy, ad copy, and email campaigns for a consumer-facing audience of around 10,000 end users, plus longer-format B2B trade letters and communications Create and manage content for 40+ social media channels across the brand's various product lines Maintain two distinct brand voices: an approachable, sailing-savvy tone for the marine/sailing side and a precise, compliance-first tone (OSHA, technical specs) for the safety and rescue side Work from creative briefs to translate strategy into copy for defined audiences across web, social, and ad channels. Partner with the creative and marketing team on campaigns from concept through execution

What You'll Need:

Education/Experience: 2+ years of copywriting experience, ideally in a brand, agency, or in-house marketing environment. Experience writing for both B2C and B2B audiences is a plus. Sailing knowledge or experience is a significant plus given the technical, sport-specific language involved. Comfortable managing high-volume, high-variety content output with minimal day-to-day direction.

Nice-to-Have Skills:

Experience writing technical or compliance-driven copy (safety, spec sheets, industry regulations). Social media content experience across multiple channels/platforms. Background or personal interest in sailing, boating, or outdoor/marine industries. Self-starter who can take a creative brief and run without needing to be told what to do next