Digital Communications Analyst

smartdept. inc. is searching for a Digital Communications Analyst for a Chicago Law Firm. This a full-time, direct hire opportunity. Candidates must be local to Chicago, IL.

What You’ll Do:

• Develop and maintain dashboards and individual analyses to effectively communicate the visibility and performance of digital content
• Identify and run regular reports for firm websites and blogs to track user journeys, user behavior, content engagement, etc. to influence decision making
• Integrate analytics, for identified content pieces, across all relevant digital platforms, providing a thorough analysis of the complete digital promotion, including making informed recommendations
• Liaise across functional teams to provide statistics for content on websites, social media and other digital properties
• Maintain engagement-related statistics reports for posts to LinkedIn, Twitter, Facebook and other social media, as appropriate
• Track competitor presence across social media platforms, including activity levels, types of content shared and other available metrics
• Track bitlink engagement and statistics
• Source and research relevant hashtag use
• Run ad hoc reports, as requested
• Coordinate with web properties team and other stakeholders to analyze featured content items
• Other duties, as required

What You’ll Need:

• Bachelor’s degree in business, marketing or related field
• A minimum of 2 years of analytics experience, including digital marketing experience
• Knowledge of Microsoft Office
• Knowledge of analytics tools, such as Google Analytics and Siteimprove
• Knowledge of content management systems and/or databases