(Daniel Pintilie on instantshift.com) – Every online presence has as a main purpose to be visited by an increased number of visitors or clients. The most important traffic source is represented by the search engines; there is a huge difference, in terms of potential surfers, between a position on the first page and a position on the second page. It is more than obvious that a product, a company or a website that is situated on a top position when someone performs a search is more reliable and fits better to your requirements.

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