(Matthew Latkiewicz on mashable.com) – Just as early television shows were essentially radio plays shot on film, the earliest attempts by online marketers mimicked the worlds of television and print. While banner ads and pre-roll commercials are still with us, of course, a new generation of marketing professionals and companies are exploring techniques more native to the web: multi-platform marketing campaigns that encourage interactivity.
Marketers who take advantage of the Internet’s unique capabilities have the potential to build increasingly engaged customer communities. Here’s a look at three major trends.
Read the full article here!