Do hiring professionals even read cover letters for senior candidates anymore? Some say yes; some say no, they don’t bother unless the resume in question has grabbed their attention.
The simple answer is that you should assume your resume will merit a look at your cover letter; always include one (either as a separate document or an e-mail that acts as one); and make it exceptional, so you stand out from the crowd. TheLadders talked to hiring and career management professionals to find out exactly how a good cover letter is laid out and what it contains.
The salutation is your first chance to make contact with a hiring professional, but it’s one spot where laziness often wins out over due diligence. We’re talking about the “Dear Sir or Madam” approach. What this generic salutation says isn’t positive: Namely, that the author couldn’t be bothered to find out the hiring manager’s name.