The Real Reason The Big Ad Agencies Avoided AMC’s ‘The Pitch’

AMC has a new reality show coming out in April called, “The Pitch.” It’s billed as a real-life advertising agency pitch-scenario with real agencies and a real client (Subway). AMC will give us a sneak peek on April 8th after a, you guessed it, Mad Men episode (smart). But what’s interesting to me about this new show is that the big agencies, like BBDO, DDB, McCann, and several others, were approached by AMC to participate, but they turned it down.

The speculation as to why they turned it down, according to the New York Times, “Getting Ad Agencies Into Reality TV,” by Stuart Elliott, is that the big agencies didn’t want to expose their “secret sauces” for all, including competitive agencies, to see. They have proprietary strategic processes to protect. One-of-a-kind brand planning techniques to keep secret. Trademarked brainstorming methods that were invented here. Right?

Read the full article on www.forbes.com!