Digital Marketing & Communications Manager

Arlington, Virginia
Direct Hire - Hybrid / Full time

smartdept. inc. is searching for a Marketing Manager for a client in Arlington, VA. The ideal candidate will have previous experience in the medical space and is comfortable working autonomously on a small team. This is a hybrid (1-2 times per week onsite), full-time, direct placement opportunity. The pay for this position is expected to be $90,000 - 100,000 annually.

What You’ll Do:

  • Oversee strategic plans for new patient marketing, new physicians, and working with physicians in a newly developing concierge medicine coaching program
  • Strategic thinking, analysis of market, recommend customer engagement/ survey/ relationship strategies 
  • Proactively manage data analysis across all channels with ability to interpret data to inform and improve communications strategies 
  • Liaise directly, manage and contribute to our Physicians’ brand and PR strategy 
  • Develop and raise the profile of the brand identity across all channels 
  • Lead, develop and manage social media marketing, direct email marketing, newsletter and blog 
  • Manage company website, WordPress site and other Content Management Systems (CMS) 
  • Oversee marketing planning and strategy for recruiting high level positions (i.e. physicians) 
  • Manage CRM and patient engagement; including HubSpot, understanding its use and its pitfalls 
  • Create and manage a strong email marketing campaign for both patients and potential physicians 
  • Manage a social media and digital marketer providing strategy and support for day to day content posting, copywriting, communications and managing business brands. 
  • Manage external PR and digital agencies relationships and contracts 
  • Contribute to Board of Directors ongoing reporting 
  • Liaise with practice leaders and business development partners to ensure alignment of digital communications and delivery 
  • Evaluate existing vendor relationships for value and forge new vendor partnerships to accelerate strategic plans 
  • Manage all aspects of quarterly Town Halls 

What You’ll Need:

  • 3-5+ years experience handling strategy and managing people in a marketing role 
  • Bachelor’s degree (Marketing and or Communications desirable but not essential) 
  • Able to apply broad marketing and communications knowledge to provide strategic and tactical advice to leadership teams concerning all matters of digital marketing and communications
  • Deep knowledge and understanding of healthcare marketing and how to reach a geographically focused market with niche healthcare needs including concierge pediatrics and other specialties 
  • Able to scale up and down independent contractors for managing Google Ads, FB ads, Instagram, managing website, SEO and PR 
  • Able to motivate and encourage others to find creative ways to communicate their brand to a wider patient audience through website, social media, newsletters and blogging. 
  • Personal passion for high quality clinical medicine and patient care 
  • Able to work autonomously delivering value-for-money projects at pace with high quality results and reflecting on evaluation. 
  • Strong and confident communicator with ability to communicate complex material clearly 
  • Proven ability to create engaging content for a variety of channels, digital and some traditional, and the specialist requirements of these channels. 
  • Proficient in Microsoft Suite, Adobe Creative Suite, and HTML
  • Excellent knowledge and understanding of producing engaging digital content, writing for the web and copywriting with strong visual and editorial judgment 
  • Experience with wordpress and other CMS, including website design and web information architecture 
  • Experience with Hubspot or similar CRM software 
  • Comfortable working to business led targets and extensive experience analyzing and using evaluation programs like Google Analytics 
  • Able to manage other staff, external contractors and strategists to help deliver on business goals 
  • Excellent at time prioritization 
  • Experienced in managing budgets
Digital Marketing & Communications Manager
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