Digital Content Specialist 43637

smartdept. is searching for a Digital Content Specialist to support the strategy, development, deployment, and analysis of CRM email campaigns for a large, global consumer products organization. These communications reach a variety of audiences, including independent business partners and customers, and must be executed accurately, on time, and at scale.

In this role, you will serve as a key connector between internal stakeholders, agency partners, and the CRM production team. You will manage campaign logistics end-to-end, ensure content readiness and quality, and help guide stakeholders on CRM capabilities while supporting high-volume, deadline-driven communications.

Key Responsibilities

• Act as the primary liaison between internal teams, external agencies, and the CRM production team

• Identify CRM deliverables and manage all aspects of campaigns, including planning, timelines, risks, and resources

• Submit use cases and supporting documentation for review and approval

• Schedule creative downloads and maintain updated content briefs

• Manage creative routing, consolidate proof comments, and provide final English HTML for translation teams

• Conduct detailed QA for CRM emails across multiple languages and markets, validating links, artwork, videos, and functionality

• Provide guidance to stakeholders on CRM platform capabilities and limitations

• Track campaign progress, milestones, and deliverables, including work estimation and re-estimation as needed

• Distribute final CRM creative assets to internal stakeholders for reference

• Provide on-call support for end-of-month email communications

• Provide on-call, 24/7 support for urgent communications following established protocols

• Serve as backup support for the email coordinator

Required Qualifications

• Associate or Bachelor’s degree in Marketing, Communications, or a related field (or equivalent certification)

• Minimum of 2 years of experience in communications, marketing, or a related role

• Basic knowledge of CRM systems and email marketing workflows

• Previous experience or familiarity with project management

• Ability to resolve routine issues and follow established processes

• Comfortable supporting projects under close supervision

Skills for Success

• Passion for marketing and delivering a strong user experience that engages audiences and supports business growth

• Solid understanding of email marketing principles, including triggered campaigns and A/B testing

• Strong collaboration skills with internal partners and external vendors

• Clear and professional communication skills

• Ability to organize, prioritize, and manage competing deadlines in a fast-paced environment

• Flexible and adaptable approach when working under pressure

• Strong problem-solving and follow-through skills

• Highly organized with the ability to work both independently and as part of a team

• Professional interpersonal and administrative skills

• Ability to work onsite