Senior Digital Media Marketing Strategist
Fort Lauderdale, FL
zDO NOT USE Direct Hire / Full time
smartdept. inc. is searching for a Senior Digital Media Marketing Strategist for a marketing firm in Fort Lauderdale, FL. The ideal candidate will come with 7+ years of experience with multi-channel marketing programs and analytics. This is a direct-hire opportunity that will be partially on-site in Fort Lauderdale.
What You’ll Do:
- Collaborate with the team to plan digital marketing strategy end to end, from analytics to media to creative effectiveness & marketing automation to ensure programs are being managed holistically.
- Participate in Agile Roadmaps with digital and media teams to deliver effective analytics implementations for complex marketing programs.
- Help clients understand their customers, channels and campaign performance with data-based measurement strategies, analysis and visualization.
- Partner with account managers and mentor team on strategy, planning and execution, and adding value to strategic programs.
What You’ll Need:
- Proven experience understanding marketing campaign Analytics and Tag Management Systems
- Experience with multi-channel marketing programs and analytics, including Web Analytics, Paid and Organic Search, Paid and Organic Social, Retail and Ecommerce, CRM, Email Marketing & Marketing Automation, Conversion Optimization.
- Experience developing annual marketing plans in a variety of industries
- Fiscal responsibility for marketing programs
- Resourceful and a problem solver
- Ability to work in a fast-paced environment
- Ability to communicate effectively with clients and team members