PPC Manager
smartdept. is searching for a PPC Manager for an ad agency client. This is a part-time (~8-10 hrs/week), fully remote, ongoing contract opportunity. Compensation for this position is expected to be $27/hr - $33/hr depending on experience level and fit.
The ideal candidate will have a strong understanding of search engine marketing (SEM), as well as experience in using PPC platforms such as Google AdWords and Bing Ads. They will also have excellent analytical and problem-solving skills, including developing and executing keyword research, creating and managing ad campaigns, tracking and analyzing campaign performance, and optimizing campaigns for maximum results.
What You’ll Do:
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- Develop and execute keyword research to identify the most relevant keywords for a company's website
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Create and manage ad campaigns using PPC platforms such as Google AdWords and Bing Ads
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Track and analyze campaign performance to measure results and make suggestions and adjustments as needed
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Optimize campaigns for maximum results, including improving click-through rates (CTR), conversion rates, and return on investment (ROI)
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Work with other members of the marketing team to develop and implement marketing strategies
What You’ll Need:
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- 3-5 years of experience in PPC management
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Strong understanding of SEM and PPC platforms
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Excellent analytical and problem-solving skills
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Ability to work independently and as part of a team
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Excellent written and verbal communication skills