National Marketing Director
smartdept. is searching for a National Marketing Director for a tire manufacturing client located in Tampa, FL. The ideal candidate will come with 8+ years of experience. This is a full-time, onsite, direct hire opportunity. Compensation for this position is expected to be $75,000-$85,000 depending on experience level and fit.
The National Marketing Director will be responsible for developing, implementing and measuring all marketing strategies and communications. The position will oversee the planning and fulfillment of digital and print marketing materials and franchise communications. The director will be responsible for leading their teams marketing efforts, coordinating the implementation of new promotions, understanding customer expectations, executing franchisee marketing strategies and providing ongoing support.
What You’ll Do:
- Lead and manage the marketing team, providing guidance, support, and professional development
- Market Research and R&D
- Oversee SEO strategy and implementation
- Develop and implement comprehensive national marketing strategies to enhance brand visibility
- Brand management and all design approvals
- Franchisee questions, ideas, troubleshooting
- Announce upcoming promotions to franchisees and corporate locations
- Overall marketing strategy and goals
- Engage with and coordinate potential partnership opportunities
- Manage PR firm and initiatives
- Coordinate and lead monthly marketing and media meetings with franchisees
- Oversees setup of new location(s)
- Manage and coordinate building renders
What You’ll Need:
- Bachelor's degree in Marketing, Business Administration, or a related field
- Background and/or knowledge in the tire manufacturing industry
- A sense of urgency