Product Marketing Manager - Demand Generation Specialist

Denver, Colorado
Contract - Hybrid / Contract

This role supports the launch and expansion of a global portfolio of medical refrigeration products. The Product Marketing Manager will lead global marketing strategy and execution across multiple product lines, with an initial focus on marketing communications and downstream omnichannel efforts. The role requires strong global marketing experience, hands-on execution, and the ability to manage complex, high-volume initiatives across regions.

Key Responsibilities

  • Manage content marketing associated with 32 global models and 4 models currently deployed in North America

  • Develop and produce core marketing materials for 20 models being added to the North American portfolio

  • Lead marketing strategy and execution across global markets

  • Drive and document omnichannel marketing regularly setting expectations with stakeholders

  • Create new or revised materials for each make and model, including:

    • Spec sheets

    • Catalogs

    • Website updates

    • Brochures

    • global social strategy

    • PPC campaigns in targeted regions

  • Write compelling marketing copy specific to the style and format of each channel

  • Proofread and review materials for accuracy of data and claims

  • Ensure attention to personas and target markets

  • Utilize stakeholder feedback to enhance market messaging

  • Conduct competitive analysis and comparisons for global and regional use

  • Consolidate information for four makes that include dozens of models

Global & Cross-Functional Collaboration

  • Attend bimonthly global meetings and present regular updates

  • Host regional expectation-setting calls with stakeholders in North America, EMEA, and APAC

  • Provide updates in marketing reviews

  • Serve as a liaison to leadership and collaborate closely with the Product leader

  • Connect with the APAC marketer to ensure alignment with regional strategy and coordination with the manufacturer’s marketing team

  • Implements brand updates and ensures alignment across all marketing materials

  • Serve as a point of contact for the Business Development team and support distributor strategies, including announcements in Latin America

  • Support announcements and promotions in India as requested

Campaigns, Events & Market Engagement

  • Support demand generation and lead generation efforts

  • Track performance to ensure marketing is driving value for sales teams

  • Support relationships with publications

  • Support PPC and LinkedIn advertising efforts

  • Participate in customer advisory board meetings when the product portfolio is discussed and/or present to board members

  • Support event responsibilities as assigned, including content strategies for industry events and tradeshows

  • Collect and utilize Voice of Customer (VOC) from customers and distributors to inform positioning strategies and content improvements

Project Management

  • Strong self-directed project management skills

  • Write project plans, set deadlines, schedule meetings, and manage timelines independently

  • Manage multiple product lines, regions, and stakeholders simultaneously

Product Marketing Manager - Demand Generation Specialist
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