WE’RE A CREATIVE, INTERACTIVE & MARKETING TALENT RESOURCE

Looking for an advertising job? You’ll need this threesome.

Rarely a week goes by at SVC that we don’t interview someone who’d like to break into advertising copywriting or art direction. We’re delighted to meet them, of course, as our ad classes have been one of the mainstays of our portfolio training for umpteen years.

However, we’ve noticed lately that aspiring ad creatives seem less prepared than ever to break into the field. Why? Because advertising has changed so drastically in just the past couple of years. The old style portfolio with a dozen funny or provocative print ad concepts just doesn’t cut it any more.

So what would we do if we were in your shoes? These three things:

Read more: http://www.svcseattle.com/blog/svcthoughts/2010/01/looking-for-an-advertising-job-give-me-three/#more-155

Article posted at The School of Visual Concepts Blog: “Thought of the Hour”

2010-04-14T21:45:59+00:00