Copywriting refers to the use of written copy to promote a business or entity. The ultimate purpose of copywriting is to expand the client base of a business. Multinationals and businesses are now promoting themselves globally, with a worldwide audience at their disposal, which has led to an unprecedented rise in demand for copywriters. Advertising and marketing campaigns are increasingly web-based, further raising the demand for creative writers who can get the job done on a tight budget.
Copywriting has nothing to do with the legal term “copyrighting,” which refers ownership of intellectual property. In this article, we will explore copywriting from a designer’s point of view, with a focus on tips of the trade.