If you’ve been reading about careers and jobs over the past several years, you will no doubt have read that the best jobs never find their way to the newspaper want ads, or even online job boards. That’s because they are filled by people who are referred by friends and colleagues.
Put yourself in the place of the person looking for a job candidate. If you place an ad in the paper or online, you may get hundreds of replies, just a few of which might be a fit for the job. But to find those few, you have to wade through all the others and that can take up a lot of your time. And even when you do find a resume that looks promising, that person is still a stranger to you and you have no idea what kind of person or worker he or she might be.