Social networks have changed the way we work—and live.
For example, 18 percent of consumers use social networking sites before even getting out of bed, according to a May 2011 Ericsson ConsumerLab study.

They have also changed the way we travel, morphing business trips from a mundane experience into a data-rich opportunity to make new connections and discover or strengthen relationships.

“The simplest way to think about it is that you used to fly into a city, and unless you knew someone who was there, there’s no chance that you ever got in touch with anyone”

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