It’s hard to think of Facebook as an also-ran, but here it is: Some 59 percent of those who use social networking sites-like Facebook-say that their most important social networking account is their LinkedInaccount. Last year, only 41 percent chose LinkedIn as their most important account.

The fact that LinkedIn is cited as the most important is particularly interesting given that LinkedIn users don’t visit the site nearly as often as Facebook users.

  • Of the social networks studied, only MySpace was visited less frequently than LinkedIn.
  • Some 20 percent of respondents said they visited LinkedIn daily, compared to 70 percent for Facebook.
  • Half of respondents visit linked in every day, but 97 percent visit Facebook daily.

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