Like many people, Evan Cunningham spends time on Facebook and Twitter while at the office. He sends out party invitations or chats about beer.

But unlike most people, he gets paid for it. And he gets a title.

Cunningham’s job is one of the newest in corporate America: social media manager. It’s also known, depending on the company, as social media wizard, social media ninja, social media diva or just plain online communities manager.

No matter what they’re called, experts in marketing a company’s name and wares on social network sites — such as Facebook, Twitter and special interest forums — are in demand.

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