Have you heard about personal branding? It’s the idea that in the 21st Century, you are responsible for the degree to which you are known; that you are responsible for your own marketing.
The theory goes that you are a brand and your success depends on that brand being widely visible. So, you need to have sexy visuals, lots of recommendations on LinkedIn, Search Engine Optimization of your profile and resume (this is a trick that makes your profile appear higher in search results).
You need a personal coach, a visual resume, video clips and a hundred other services. Then, people will easily find you and yours will be a life of leisure.
Read the full article on glassdoor.com!