Work Smarter

Do sweat the small stuff. The combination of an insane attention to details and neurotic focus on customer experience is what sets the great companies apart from the good, Box CEO Aaron Levie reminds us. Organizations that adopt this level of intensity will always have superior offerings, an instant differentiator from the indistinguishable competition. 

Embrace gratitude as a business strategy. Almost everyone suffers from Gratitude Deficit Disorder. We want to know that we matter, that our efforts make the world a better place. And so do your customers, vendors, coworkers, employees, friends, and family. So make an action plan to communicate your appreciation in 2012.  

Figure out your social media strategy already. Twitter still give you hives? Not sure how to connect with your customers on Facebook? Accept it: Social media is not a fad. Syncapse CEO Michael Scissons answers the most commonly asked questions about developing a social media strategy. 

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