When it comes to a company’s social media strategy, it’s easy to get wrapped up in Facebook and Twitter. That’s where most of the people are, after all.

But for a more professional edge, LinkedIn is another excellent tool you and your company can use to reach out to current and potential customers.

We spoke to a LinkedIn insider for some tips on how to turn the social network into a handy CRM tool.

Here’s the best stuff:

What you can do as an individual LinkedIn user

Comment on status updates. This is a good way to stay in touch with current and past clients. Just don’t be too pushy by promoting your services. It’s more important to let your contacts know you’re around and active.

Read the full article on businessinsider.com!