The human resources department is known for being touchy-feely, but in the age of big data, it’s becoming a bit more cold and analytical. From figuring out what schools to recruit from to what employees should be offered flexible work arrangements, data analytics are helping HR professionals make more informed decisions.

The success of Oscar nominated film Moneyball isn’t hurting either, said James Raybould, director of insights at LinkedIn. The movie, based on the Michael Lewis book, tells the true story of Oakland A’s General Manager Billy Beane. Using statistical analysis, Beane was able to recruit undervalued baseball players and lead his underfunded baseball club to the playoffs.

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