Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is going to build on the digital accomplishments of the past. Our industry is going to continue its refinement based on consumer needs — and not a marketer’s desire to make something big happen.
Something big has already happened.
According to comScore, there are more than 1 trillion digital interactions monthly. For too long, our industry has relied on technological accomplishments to drive our business. Each new technology has generated opportunity, but all too often we focus on the coolness of the technology instead of focusing on the consumer benefit and how marketing fits in.
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