Everyone has a story to tell, and by digging deep, you can unearth gems that sparkle and gleam, attracting even the weariest hiring manager’s attention.

Sadly, however, most people don’t know how to excavate their precious-stone stories, and the result is lackluster content. A marketing-driven resume must be color-rich, clear, and strong enough to bear the heavy—often unforgiving—weight of the resume-vetting process.

The following are five tips to polish your story to ensure it outshines your competition and commands the hiring manager’s attention.

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