The buzz around AI is everywhere, and for good reason. It’s fast, it’s efficient, and it’s already changing the way we work. But if you’re leading a creative, digital, or marketing team, you may be asking yourself: Do we hire talent or lean into tech?
The truth is, it’s not either-or. It’s both—and the key is knowing how to strike the right balance.
At smartdept., we talk to organizations every day that are trying to figure out where AI fits into their workflow without sacrificing the creativity, strategy, and human connection that define great marketing. It’s a real challenge—and it’s one we’re helping our clients solve.
Talent is still where it’s at! While AI can assist with tasks like writing product descriptions, crunching campaign data, or even generating some visual content, it can’t replace the nuanced thinking, emotional intelligence, or strategic vision that experienced professionals bring to the table.
A talented marketer or designer doesn’t just “do the work”—they ask the right questions, understand the audience, and bring ideas to life in ways that resonate. They can also spot the limitations of AI tools and adapt them to your brand’s tone, goals, and values.
smartdept. can make the difference because we’re not just filling roles, we’re building teams that understand both the art and the application of creative work in an evolving tech landscape. Our contract and contract-to-hire talent brings immediate value and flexibility, helping you stay agile while you figure out what your long-term needs look like.
For example, if you’re not sure how AI fits into your content strategy? Hire a seasoned content strategist to assess your current output, identify where AI could assist (and where it shouldn’t), and help develop a roadmap that keeps quality high. Or, if you’re considering AI-generated design elements? Bring in an art director who can integrate tech-driven elements while maintaining the integrity of your visual brand.
Trust me, one of the things our clients appreciate most is that we “get it” quickly. We’ve worked inside agencies and in-house teams, so we understand the pressure, the pace, and the need for solutions that actually work. So, whether you’re grappling with bandwidth, rolling out a new initiative, or just unsure how to future-proof your creative approach, our talent can help you move forward—with or without AI.
Remember, AI is a tool. People are the strategists, creatives, and connectors that make it valuable. smartdept. helps you find those people—and gives you the flexibility to evolve as the landscape changes.
Let’s find the right talent to help you figure out where AI fits—and where it doesn’t. Contact us today.