Too Nice to Land a Job

(www.insidehighered.com) You are reading a letter of recommendation that praises a candidate for a faculty job as being “caring,” “sensitive,” “compassionate,” or a “supportive colleague.” Whom do you picture?

New research suggests that to faculty search committees, such words probably conjure up a woman — and probably a candidate who doesn’t get the job. The scholars who conducted the research believe they may have pinpointed one reason for the “leaky pipeline” that frustrates so many academics, who see that the percentage of women in senior faculty jobs continues to lag the percentage of those in junior positions and that the share in junior positions continues to lag those earning doctorates.

Read the full article here!

Don’t judge a book by its cover

Job titles can be confusing, their significance and meaning often changes from company to company. It’s important to take a closer look at what’s out there; some jobs are actually far more interesting then they may sound! Today we looked into the title of Project Manager. We found a great article on this position here.

25 Classic Fonts

 We came across this nice summary of classic fonts while browsing the web this morning. This article claims that these 25 fonts will last your whole design career…decide for yourself here!

After School Special

Check out this very insightful article we found, packed with usable advice!

(Lynda Decker on www.aiga.org) Building a career is not something that happens overnight. It requires patience and tenacity, and it involves more than raw talent. A career demands an overarching curiosity about the world and how things work, topped off with well-honed people skills. To rise to the top in your profession, you have to have the guts to be self-aware, to know your own strengths while trying to improve upon your weaknesses. And, come to think of it, raw talent doesn’t hurt.

The great thing about a career in design is that you can define success in a number of ways. You can strive to be a renowned creative director at a big firm, to create a small boutique studio, or to savor both your profession and parenthood by working out of your home while raising children. This industry isn’t just about savvy insight and fresh aesthetic perspectives; it’s also largely built from flexibility and potential.

In the beginning of a career, the transition from school to work is difficult, to put it mildly. The first thing you learn is that there is more to learn. A lot more.

-Read the rest here, well worth your time!



Browse creative logo designs

(Anders Ross on  www.instantshift.com) – A Logo is a graphical element that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

These types of corporate identities are often developed by large firms who specialize in this type of work. However, if you want to save some bucks and want to design your logo then there are many sources to get logo design inspiration. Infect, we might able to help you by presenting this showcase of Highly beautiful, original and creative logo designs for your design inspiration.

Read and see more

Much Ado About Nothing (Or: Contemplating GapGate)

(Eric Karjaluoto on www.aiga.org) – I’ll start by getting it out of the way immediately: I’m not a fan of what was the redesigned Gap logo. There, I said it… alongside about a gazillion others.

We’re all very upset

Fact is, I wasn’t a fan of their new approach to three letters and a square. Nope—just not feeling it. I do want to stress the critical importance of this whole thing, though. You see, we’re serious people, and we take serious things like this seriously. (Seriously.) Google “Gap logo” and you’ll find many, many other serious people with serious opinions on this newsworthy, and serious, issue.

Upon being asked for his opinion on this grave incident, Armin Vit (of Brand New) exclaimed, “Choosing Helvetica in 2010 is inexcusable.” And right he is! Helvetica has become so terribly gauche it’s hard to not feel pummeled, assaulted, and even outright violated in its presence. He continues, explaining that the typeface is “as bland as grilled chicken without salt and pepper.” True dat… true dat… I gotta say, though, those are fighting words,’vetica. You really going to take that?

Read the full article here!

Concise Guide to Archiving for Designers

Designers, protect your hard work! Archiving is one of the most important steps of the creative process, even if it isn’t always the most fun! But if you take the time to archive properly, it will pay off down the road. For effective ways to archive, check out this comprehensive guide.

Best Professional Social Networking Sites for Businesses and Entrepreneurs

Social media has become vital to the success of any business, especially for the entrepreneurs out there. With limited time and countless options, determining the best sites to focus your energy on can be tough. Of course, there are the usual suspects; Facebook, LinkedIn, etc. But what about the more specialized sites out there? We came across this great article that touches on the issue, take a look!

(Full article by Kathryn Vercillo on hubpages.com)

Freelance workers reshape companies and jobs

 Check out this very relevant article we found on usatoday.com about the evolving job market. Apparently, freelancing is becoming mainstream, which is no surprise to us! Is the increased flexibility and freedom worth the security that a full time position would offer? Decide for yourself here!

(Full article by Paul Davidson posted on usatoday.com)

Recruiters Won’t Kill Your Grandma

While perusing the interwebs this afternoon, I stumbled across a fantastic blog about recruiters. Myths about recruiters, in fact. Take a look-see and check the blog out here, and Mindy Slobodkin Fineout’s awesome writing below:

Recruiters Don’t Want to Kill Your Grandmother (and other recruiting myths debunked)

Commentaries, articles, posts and emails have been flying left and right in an attempt to clarify and disassemble the falsities being spread about Obama’s healthcare reform. Rumors of death panels, promoting euthanasia, cutting Medicaid and bringing about a complete government takeover of healthcare have been flooding the media channels. I’ve watched in wonderment as town hall meetings, editorials and letters escalated to the point of comparing President Obama to Hitler. I read the proposals, both attended and watched town hall meetings and tried to understand how these misconceptions originated. Whether or not you support Obama’s healthcare reform, the aforementioned rumors and accusations being concocted are simply untrue. And so it becomes incumbent on the Obama Administration to educate and inform the public of the facts, to quell the rumors and set the record straight.
Recently, in this job climate flooded by candidates, there have been an increasing number of rumors flying around about working with recruiters. It seems just about every candidate carries with them a story about a horrible experience they’ve had with a recruiter they have worked with. There is sometimes an undertone that recruiters provide little worth, do not value their candidates, and get in the way of candidates getting the jobs they want. I also would like to quell the rumors and set the record straight.

Myth #1- Recruiters are glorified coordinators

Malcolm Gladwell, a staff writer for the New Yorker and author of several international best sellers, writes about what he refers to as the “Connectors,” in his book The Tipping Point. Connectors are people in the community who have large networks, know lots of people and are in the habit of making introductions. A connector is like a computer network hub and typically knows people across a variety of social, cultural, professional and economic circles. They make a habit of introducing people who work or live in different circles.

A good recruiter is a connector, not just a coordinator. Outside of hunting for candidates, studying companies, and being in the know about current business trends, recruiters make introductions that connect two points that wouldn’t necessarily meet otherwise. We bring A, to Z, connecting all of the letters in between to make it possible. So while we are indeed just coordinating the interview and submittal process, to get to that point involves a behind-the-scenes connectability that only comes from being a true Connector. A good recruiter has a relationship with the hiring manager and can help to give an opportunity to a candidate who otherwise would be overlooked. She will leverage her relationship with that manager, and the trust she has built to get you a chance to interview if she believes you fit that position. She will help the manager see what isn’t on the resume that makes you a fit, and even put her reputation on the line if she believes you deserve the position. This brings me to my next myth..


Myth #2- Recruiters can’t help you break into a new industry

Okay, this may be true a lot of the time. However – as was mentioned above , a good recruiter sometimes has the power to make a hiring manager consider a candidate he normally would pass on. An even better recruiter can both understand, and convince the hiring manager of the portability of your skills, even when they don’t match up in an obvious way. I have helped Scientific candidates break into IT, Developers break into Project Management, and Administrative Assistants break into QA.

I’m not saying this works every time, but if you have a recruiter who can recognize portable skills and how they apply to a new industry, she will help to make a hiring manager see the match, with or without having all of the buzz words.

Myth #3- Recruiters get in the way of you getting the job you want

I recently cold called into a company seeking a candidate with a very unique skill set. Knowing the technologies I needed to identify, I did my research, found the company’s competitors, and narrowed in on my top 5 list. When I contacted one candidate in particular, his response was not favorable. “I don’t work with recruiters,” he said. “If I’m interested in a job, I’ll just apply to it.” I pushed him a bit and asked why he did not work with recruiters and his answer was surprising. “Because,” he said, ” Recruiters get in the way of the process. I can just find a job on my own if I’m looking.”

But what about when you’re not looking? A good recruiter will not only help you find the perfect job, but help the perfect job find you. It took some work to figure out which company’s employees would be a match for this particular role, learn about which candidates might be a fit, find them, and contact them. This is not a service that is provided through a job board. Aside from that, several A-list companies don’t even post all of their positions, which means sometimes a recruiter is your only way in. I thought about all of the times not only have I not hindered the process, but gone to bat for a candidate helping them to win the job on my recommendation, or pushing a hiring manager to meet with a candidate they originally passed on. There is always an exception to the rule, and there certainly, like any profession are bad recruiters out there. But if you are not getting the jobs you want, it is most likely not for lack of recruiting effort. A good recruiter is not only submitting your resume to a hiring manager, but is behind the scenes, pushing it along, being your advocate, trying to hurry the process and trying to deliver constructive feedback whenever possible. The rest of it unfortunately, is out of our control, and we are just as frustrated as you when we don’t get feedback. Also, we want to see you get your dream job- for most of us that is what we are most rewarded by – both monetarily and instrinsically.


Myth #4 – Recruiters have no pull or decision making authority

I cannot tell you how many times a hiring manager has asked for my input on who they should hire. Especially in this economy, when a hiring manager may have several technically identical candidates in front of them, it is not uncommon for them to turn to the recruiter for their input. If all hard skills are equal, it will come down to which candidate followed up, which has the better attitude, and even which was more receptive to the recruiting process. If you are friendly, respectful, responsive and appreciative, you are in good shape – the recruiter will almost always be in your corner. These may seem like small details, but doing things like following up with the recruiter after your interview, expressing your interest in the position, and making every conversation positive, will go a long way. If I have two technically equal candidates for the same position, and one out of the two has a positive attitude and always returns my calls quickly, I will assume that candidate is more interested in the role and a better overall fit, therefore will make that recommendation every time.


Myth #5- Recruiters sit on death panels

Though I have addressed the paragraphs above that recruiters can often influence a hiring decision, ultimately, it is not the recruiters fault, nor is it solely their decision when it comes to whether or not you are selected for a role after an interview with a hiring manager. Be careful how you handle the rejection, and understand at this point in the process, the recruiter is simply delivering the message. Once delivered, the results are final and binding, so don’t kill the messenger, and remember, handling feedback constructively may lead to other opportunities in the future **

Arts, Design, Entertainment, Sports and Media Careers – Up 25 percent

It looks like things are moving in the right direction for job seekers.  Read this article to see where design and related fields fit in to the grand scheme of things.  (Spoiler alert: things are looking good!)

Full article by Chris Kyle posted on Yahoo.com at:

http://education.yahoo.net/articles/jobs_that_are_hiring_now.htm?wid=1

Self Promotion: Writing Case Studies for the Reader

Case studies are a highly-effective selling tool for your products or services. You take a success story where your company’s products or services provided a successful solution for one of your clients — and write a 1-to-5 page summary of how you were able to solve your client’s problem. In doing so, you demonstrate the value and effectiveness of your products or service solutions.

Potential clients are hungry for this kind of information. A success story with a previous client provides evidence of the value of your products or services. The potential client wants to know how your products or services can solve their problems as well. A case study may make the difference in convincing a potential client to do business with you.

That’s why it’s best to use a Reader-Centered Approach to write your case studies. With this approach, you write your success story from the point of view of the reader — that is, the potential client — who will read the case study.

Read the full article by Robert S. Lindsay:

http://www.strategicwordsmith.biz/writingcasestudiesarticle1.html

Website Usability: Six Must-Have Improvements

(Courtesy of http://thoseinmedia.com)

Not all usability improvements require a complete overhaul, and with the economy where it is now is a good time to consider more affordable projects. Concentrate on designs and structures that are simple and easy for the user to understand. There are a number of solutions, in house and third party hosted, that can significantly improve your website’s usability. For brevity’s sake, I’m going to list six IT/design related areas of improvement that should be considered.

1. Clear pricing/shipping costs at all times: This is simple and straightforward, yet countless websites fail to do this properly. What’s the most important feature internet users expect according to a report conducted by Oneupweb in June 2010? You guessed it, clear pricing/shipping information at a whopping 95.5% of respondents. The moment someone adds a product to their cart, pricing and shipping costs should be clearly stated in the forefront so there are no surprises, potentially leading to abandonment later.

2. Guest Checkout: This is crucial. Your website becomes much more usable when you allow guests to checkout without having to fill out unnecessary information. Sometimes people want to be able to purchase a product as a guest because they’re ready to fill out yet another form. In fact, Forrester Research conducted a shopping cart abandonment study in 2010 and found that 14% of shoppers abandoned their cart because they didn’t want to register.

3. Product Details: Customers want to not only understand and read the specifications of the product they’re considering, they want to be able to manipulate it. Wherever appropriate, allow your customers to zoom in/out and change the view of the product.

4. Search Results Page: This issue primarily facilitates allowing shoppers to meet their goals. The fewer pages required to meet one’s goals, the better. Slider bars, multiple check box comparison, and example-based navigation are but a few features that’ll improve search capabilities. Also, make sure your search box is long enough for the user to read what they’re typing.

5. Cookie/Bread Crumbs: Helping with search functionality is having clear cookie/bread crumbs so that shoppers know exactly what page/section they’re on at any time. Here’s an example: Home>Products>Cameras>Digital SLR and so on.

6. Forms: They should definitely have cookies or whatever is necessary in order to keep data intact in case the user needs to click away from the site for a minute while they’re in the middle of filling out the form.

A last tip and some final thoughts.

Customer Inquiry phone calls: These are a fantastic opportunity that every company should take advantage of. When someone calls and begins by saying something like “I’m on your website and have a question…” or “I was just on your website and was wondering…” this is a great opportunity to write down detailed information about some part of your website that a genuine user has found to be lacking. Taking this a step further, have the person taking the phone call ask a question or two about the site. Maybe having a running database of potential questions to ask would be helpful. This is like a free usability test and should never been taken lightly. This aggregated information can be used by the IT team to improve any number of aspects on the website.

My last thought is that usability guidelines are strictly that, guidelines. It’s not a rule and they’re not all necessary. Having said that, there are certain functionalities that users have come to expect and these should be adhered to. Deviating too far from what people are expecting upon arrival at your site will start off the experience on the wrong foot. However, be creative within and around the more general design layouts. As I said earlier, the name of the game is utilizing usability in order to facilitate the smoothest path from research to purchase (or whatever the primary goal of the site is). Do all of this well, and you’ve got usability in the bag! Like so many things in life though, it’s easier said than done.

Post originally published in Online Shopping Experience on 2010-08-20 18:57:16

Looking to take the web design plunge?

The School of Visual Concepts in Seattle is offering a class to help with the big scary transition from designing for print to designing for the web.  One of the many invaluable classes offered at SVC!  Check it out!

http://www.svcseattle.com/classes/web-design-level-1-fall-2010

‘I swear you’re the only one!’ Or, The Importance of Customizing Submissions

So the tedium of the job hunt is getting you down. It seems like you’ve applied to a billion places, and no one is getting back to you. You’re frustrated and all you want is an ice cream sandwich.

I understand your pain.

But let’s look at one huge thing you can be doing to better your chances.

So here’s the set-up question:

Is it better to:

A) Send out a billion resumes that all say the same thing,
Or
B) Five that are customized?

If you chose B), DING DING DING! Correct! Go get yourself that ice cream sandwich as a reward!

Potential employers get frustrated when they get materials that are either obviously generic, or (even worse) have someone else’s name on them. As an internal staffing professional, I saw a lot of ‘em. Google, Apple, Yahoo!, you name it. What did I do with those resumes and cover letters? Tossed them!

Employers want to feel special. When applying for specific positions, be sure to send a resume that has an applicable objective, as well as a resume that high-lights your skill sets that will be most valuable to that particular job. Being a jack-of-all-trades is a fantastic thing—it means you have a lot of doors open to you. However, if someone is looking for a print packaging designer, chances are they don’t really care that you were a camp counselor at Little Champs Baseball Camp and know how to make balloon animals. Focus on your packaging design skills, including brands you worked on and programs you use to design.

And double-y goes for your cover letter. Try and limit it to one page, high-lighting those awesome things about yourself that make you perfect for the job. Address the needs and wants specified in the posting, and how your skills will benefit the company. And the cover letter is the place you can let a little personality shine through (here’s the place to mention your mad balloon-animal-making skills.) Mention accomplishments that you want to highlight in your resume, such as measurable profits, gains, awards, or accolades.

Indeed, personalizing your documents can be time consuming, but trust me: it’s worth it!

Best URLs for learning Adobe Flash and Actionscript

What are Flash and Actionscript? Here’s Wikipedia’s definitions:

Here are a few online resources people are talking about (courtesy of a discussion at the Flash Freelancers group on LinkedIn.com):

  • youtube.com: Youtube has some great instructional videos, you can watch someone actually using the software, not just read about it. Search Youtube for ‘learning flash’ or similar.
  • actionscript.org: there’s a whole archive of tutorials and reference files, and a big forum. People have always been very helpful to people posing questions (just be through and precise when you ask questions).
  • gotoandlearn.com: (video tutorials, forums with great resources)
  • kirupa.com
  • Lynda.com: It’s $25 per/month but well worth it.
    Here’s a one day free pass: http://www.lynda.com/promo/freepass/Default.aspx?lpk35=240
  • google.com: search google for AS3 for a list of resources
  • video2brain.com: Flash training by DVD from video2brain at http://www.video2brain.com/en/
  • flashexplained.com

Hopefully that helps! Now get crackin!

Phone Etiquette: Pinkies Up and Don’t Slurp

With the advent of texting and chatting, something’s been lost: the phone conversation. Don’t believe me? Check out this month’s issue of Wired (http://www.wired.com/magazine/2010/07/st_thompson_deadphone/) to read Clive Thompson’s riveting article about this phenomenon.

‘So?’ you ask. ‘Who cares?’

So along with the death of the phone conversation, comes the death of phone etiquette. If you don’t practice the art of the phone conversation in the first place, why would it matter?

I’ll tell you why: phone screens and phone interviews.

While calling your friends is no longer the hip cool thing (who cares when there’s Skype and iChat?), it’s become an upward trend in the interview process. Employers don’t want to carve hours out of their day and bring in some sod based off of their resume, just to have them blow the interview in the first ten minutes. So it’s much easier just to give ’em a ring and have a chat.

Let me tell you a story (because I know how you love my stories.)

When it became apparent that it was time for me to evolve in my career, I started sending out my resume to several agencies. I admit, I have a pretty resume, and it bagged interviews with about 70% of the places I sent it (not bad, considering the economic state at the time.) Almost every single one started off with a phone interview.

One lasted five minutes and resulted in a ‘Thank you for your interest’ email. Another lasted an hour and resulted in three more interviews and a job offer. So how did I screw one up so badly, but do well the with other one?

The five minute talk was for a Project Management position. This was not a job I wanted, but it was something I had experience with. It was apparent that I was uninterested. I was sitting at my desk at my other job, clicking through e-mails, giving vague answers, and filing my nails. I was not being very attentive or articulate. It showed.

It took five minutes for my interviewer to realize this. Then it was over. That’s it: a measly five minutes for a decision to be made about a career.

Admittedly, I wasn’t too disappointed with that one. But let’s take a look at how the hour long interview resulted in total success, and how you can set yourself up for success with your phone interview, as well.

1. Find your quiet, happy place. Go to a room where there’s no ambient noise or echoes, no kids tugging at your shirttails, no toilets flushing, no reception interference and no crowds watching baseball (go Cubs!) The last thing you want is a distraction, or the interviewer to think that you’re in a wind-tunnel. You want to be understood as clearly as possible, and you don’t want to interrupt the flow of conversation with a, ‘What’d you say?’ or ‘Huh?’ I blocked out time in a conference room with a closed door for my chat.

2. Use your suave voice. You know, the one that you use when you want to attract that cutie at the bus stop. Try to be aware of your volume and tone. Pleasant, upbeat and articulate are all important facets to have, and you want to be clear and concise. Super loud, super fast, and super slurred are all super bad.

3. Answer the stinking phone. I can’t count how many times I’ve scheduled a call through an e-mail, just to have the person not pick up. That’s an immediate turn-off. Make sure to prepare five minutes before the expected call, and when you pick up, use a proper greeting. ‘What?’, ‘Yes?’, ‘What’s up?’ and ‘What do you want?’ are not acceptable. Try out a, ‘Hello?’ or a ‘This is (insert your name here)’ for maximum pleasantries. And if you are calling your prospective employer, ALWAYS be sure to ask, ‘Hello, this is (insert name here.) May I please speak with (insert name here)?’ Be nice to whomever picks up the phone. You can’t tell if it’s an intern, receptionist, or the CEO and founder. Better safe than sorry! And if they have been tied up in a meeting or are unable to come to the phone for any reason, all that is required is, ‘Is there a time I can expect their call, or is there at time that will be more convenient for me to call? Thank you very much for your help.’

4. Have your props. Meaning make sure to have a working pen, a notebook to take notes with, and the resume and cover letter you sent them. You want to be sure to have exactly what they’re looking at when you talk, so when they reference certain points, you can address them quickly and easily. Also, you want to be sure you have a place to write down the details of the job, as well as times, dates, addresses and names if they extend an invitation for a second interview. Thank goodness I had a pen and paper, ’cause there was a fast talker on the other line and I had to scribble down information quickly. Also, it’s not rude to ask if they could please send a confirmation e-mail so you can double-check the correct information.

5. Be a boy scout. And by that, I mean be prepared. Don’t have gum in your mouth, don’t be eating, and don’t blow your nose. Have a glass of water nearby. Make sure you went potty beforehand. And be prepared to answer serious questions. This is an interview. Expect to talk about your job history, your goals, your expectations, and anything that would traditionally  be discussed in a first in-person interview. That also means that you should have a list of questions you have come up with in advance, so you can get information from them. Good things to ask?

  • What’s a typical day like in the office?
  • What is the most important qualification you want this person to have?
  • What’s the work environment like?
  • What are your goals in hiring this position?
  • Where do you see the company going in the next five years?

6. Seal the deal. When the interview is over, ALWAYS say something to the effect of, ‘Thank you so much for your time. It was great talking with you, and I hope to have the opportunity to speak again in the near future.’ End on a positive note, even if you don’t think it went well. Keeping a positive attitude not only leaves potential employers with a good impression, it helps you keep a good attitude about your job search. And lastly: make sure you hung up the phone properly. The last thing you want is for the person on the other line to hear you moaning and groaning to your hubby about how horribly that just went, or how screechy their voice was.

So, there are some helpful hints in how to have a successful phone interview. Best of luck!

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