How Brands Can Make the Most of Facebook’s New Pages

The new Facebook Pages are finally here, but what does it mean for brands that have struggled to make Pages a business tool on a personal network?

The first thing you’ll notice is that Facebook Pages are once again made to look like Facebook Profiles. You have little differentiation anymore between the publicly viewable, often more commercial page, and an individual’s private profile. This lack of distinction from an interface standpoint can be confusing to consumers.

Below is a breakdown of the changes in the order that Facebook presents them in their new Page tour.

Check out the full article here! (via

How Social Media Has Radically Altered Advertising

Social Media started out as a bit of a novelty — a playground for the “geekerati.” But it has taken hold as a game changing force that will reshape advertising at its very core.

It’s time to move past debates about traditional media co-existing with social media. Madison Avenue should see social media as a wonderful, if not disruptive, gift. It should run hard to catch up with the consumer, let go of legacy business models and build something better.

My career in advertising started in February, 1965, right in the middle of the Mad Men era, and I am fortunate to still be doing what I love. Just when I thought I’d seen everything over the past five decades, along came social media. Here I am at age 67, cheering for change and eager to be a part of it.

To put things into perspective, it’s helpful to look back at the impact that TV had on the ad business in the mid 60s and draw some parallels with where we are today.

Read the full article here! (via

HOW TO: Optimize Your LinkedIn Profile

With more than 85 million members in more than 200 countries, LinkedIn is a professional social network worth using, understanding and optimizing.

After you’ve covered the basics of setting up your LinkedIn presence, features including recommendations, applications, LinkedIn Answers, and the Resume Builder can add value to your profile. Many of these highly useful features, though, are often overlooked or underused by newcomers.

We spoke with four LinkedIn aficionados to get their top advice on making the best use of these tools. Read on for their thoughts and let us know which tips you’d add for optimizing LinkedIn profiles in the comments below.

Read the full article here!

10 Predictions for the News Media in 2011

( – In many ways, 2010 was finally the year of mobile for news media, and especially so if you consider the iPad a mobile device. Many news organizations like The Washington Post and CNN included heavy social media integrations into their apps, opening the devices beyond news consumption. In 2011, the focus on mobile will continue to grow with the launch of mobile- and iPad-only news products, but the greater focus for news media in 2011 will be on re-imagining its approach to the open social web. The focus will shift from searchable news to social and share-able news, as social media referrals close the gap on search traffic for more news organizations. In the coming year, news media’s focus will be affected by the personalization of news consumption and social media’s influence on journalism.

Read full article here!

7 Tips for Succeeding as a Social Media Strategist

(Erica Swallow on – The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward.

In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs. Enter the social media strategist.

Read the full article here!

Tools for benchmarking social media

To add to our recent post about social media.  Here is a great article about DOs and DONT’s of social media that we found on

Social Media Is Your Frenemy

“Frenemy” (alternately spelled “frienemy”) is a portmanteau of “friend” and “enemy” which can refer to either an enemy disguised as a friend or to a partner who is simultaneously a competitor and rival (

How true those words ring when referring to Social Media.

In this age of technology we live in, the access that public has to the staggering abundance of personal information is astounding (see earlier blog post: What’s in a Name? posted 6/14/10.)

Social Media is a term that has recently come into popularity with the advent of Facebook, Twitter, and MySpace. Little did Mark Zuckerberg realize the monster he was creating when coding the initial framework for Facebook at Harvard in the early 2000’s. At the forefront of the Social Media movement, Facebook has made your life available to the masses, and status updates have revolutionized how people can map your activities: what you ate for lunch, how you feel about the new Twilight movie (personally, I’m on team Edward), and even how you feel about your employer.

Wait. Back up a minute. Feel about your employer?

That’s right, kids.

I was on Facebook this morning and saw a status update from a friend of mine: Tired of the job, but I’m in a/c so it’s ok.

…ok. But it was the subsequent comments that were shocking. Someone commented on the post, and named names. And then, the kicker: said friend confirmed the workplace name.


While it might have been a great frustration release, it might not have been the brightest idea ever; particularly in this economy, and with such a competitive market. Now the fact that you’re tired of your job is public. Now your employer can see that. And find someone to replace you who isn’t quite so tired.

Everyone complains about their job, even those who love what they do. It’s the nature of work: it ain’t always easy. But by making public statements about the shortcomings of your gig, you’re putting yourself on the chopping block and putting your status at risk.

Now, by no means am I saying that you should roll over and just grin and bear an unbearable situation at the workplace. No, indeed. What I am saying, however, is that if you’re tired of your job, scootch-a-boot and start looking around quietly, and try and keep the kvetching to the kitchen table with family and friends that you trust, rather than launching those complaints into the blog-o-sphere with Facebook or Twitter.

On the flip side, social media could turn out to be your best friend when it comes to job hunting. LinkedIn, CareerBuilder, Monster, and yes, even Facebook, can help you land your next job. Recruiters love to check up on the latest and greatest resumes, and recruiters are a direct line to employers. I can’t even count how many candidates I’ve contacted off of those sites, and guess what? I’ve even been able to put some to work. All because they kept their availability and skill set updated and current.

So remember: if you’re going to use Social Media as a medium to communicate about employment, keep it positive! You never know who’s reading, and where the next great opportunity can come from.