What do an online game start-up and an email marketing service have in common? Representatives from both did speak at the In Control Web Design Conference, but their similarities stretch beyond their mutual attendance and into a shared goal: to create more playful online experiences.

As Daniel Burka, design director of Tiny Speck and former design director of Digg, highlighted in his keynote address, advancements in web browsers have made fun more possible than ever. Gone are the days of limited table-based sites, and now designers can use almost any font, color, or device they want. With this increased flexibility, designers should focus less on explanation and more on engagement, he said. To do this, Burka urges them to “play right away.”

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(www.instantshift.com) – Less is More’, an aphorism coined by the German – American architect for Coining suits the term ‘Minimalism’ in an apt way. In today’s world where everything is growing in a fast paced manner, we have to compromise somewhere to catch up with the speed, like a skyscraper cannot be constructed with all the architecture and the fine details as in case of a palace, but a skyscraper does justice to its part and everybody accepts this. In the world of darkness, a simple candle can light the whole place rather than a chandelier or heavy lightings. Similarly a minimalistic design is created to justify its purpose rather than incorporating all the materials and create a chaos.

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