User Experience The Don Draper Way

 
Products, pages, profiles, and entire click paths are often narcissistic by design, taking into account the needs of decision makers and stakeholders over the customers they’re designed to entice. Instead, they should be designed to evoke emotions and trigger a desired effect, regardless of platform or device.
 
In the development of customer-facing products, apps, displays, and destinations, businesses often miss what are among the most critical elements for true customer engagement: evoking a desired experience and sentiment.

Businesses tend to have a narrow view of customer needs or expectations. And, rather than design to evoke human emotion, journeys are designed with a “mediumalistic” approach, where platforms and devices take precedence over the human connection or aftereffect. Products, pages, profiles, and entire click paths are narcissistic by design, taking into account the needs of decision makers and stakeholders over the customers they’re designed to entice. The need to plug into trends trumps the opportunity to innovate and improve the customer journey.

Read the full article on fastcompany.com!

Temp jobs likely here to stay

More than a quarter of people who have found jobs since the recession ended have landed in temporary positions, reflecting a fundamental change in the workplace, with neither businesses nor employees expecting to stay together for life.

The nation’s unemployment rate is falling faster than expected, but what counts as a job has become increasingly murky.

More than a quarter of people who have found jobs since the recession ended have landed in temporary positions, according to government data, though private estimates range far higher. The numbers reflect a fundamental change in the way Americans work, with neither businesses nor their employees expecting to stay together for life.

Read the full article on seattletimes.nwsource.com!

7 Cool Resumes We Found On Pinterest

Today everyone is using social media in their job search.

People make connections and share their work on LinkedIn, Facebook and Twitter — and with the recent explosion of Pinterest, there’s a new player in the game. 

The visual nature of Pinterest, which allows users to create virtual boards onto which they can pin images, is perfect for showing prospective employers what you’ve done so far. 

Tons of users have pinned web images of creative resumes for inspiration. But a few innovative souls — graphic designers, photographers — have already started using Pinterest to extend their personal brand, uploading their resumes, linking to their work and creating an online portfolio.

See the rest on businessinsider.com!

Why Flexible Hours Inspire Performance

“What time do you want me to start work?” That’s the question a new hire recently asked me. She looked a little startled by my reply.

“I don’t care.”

But it was the truth. I didn’t care—and I never have—what hours are kept by the people who work for me. You could say I’m the opposite of a control freak, in the sense that I have always resisted rules, for myself and for others. Why? Because once you have rules, you have to enforce them—and there’s no more tedious task in life.

I’m relaxed about timekeeping in part because I had great bosses early in my broadcasting career. They didn’t care about hours either. They trusted that, with a broadcast date in the schedule, any producer would work their socks off to make the best program on time—because that’s how you advanced your career. Nobody ever said, “Wonderful timekeeping, shame about the show!”

Read the full article on inc.com!

10 Memorable Quotes From The Start-up of YOU

The book explains how you have to treat your career as you would a start-up company. Even if you don’t want to start a company, the lessons you will learn throughout the book will help you advance in your career. You need to invest in yourself, build strong relationships and take risks if you want to make it in corporate America or start-up America. Here are ten quotes that stood out to me while reading this amazing book:

1. “All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.”

2. “Entrepreneurship is a life idea, not a stricly business one; a global idea, not a strictly American one.”

3. “Before dreaming about the future or marking plans, you need to articulate what you already have going for you – as entrepreneurs do.”

4. “When you’re doing work you care about, you are able to work harder and better.”

5. “You remake yourself as you grow and as the world changes. Your identity doesn’t get found. It emerges.”

6. “Whatever the situation, actions, not plans, generate lessons that help you test your hypotheses against reality.”

7. “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.”

8. “The fastest way to change yourself is to hang out with people who are already the way you want to be.”

Read the full article on forbes.com!

The World’s 50 Most Innovative Companies

Welcome to our annual guide to the businesses that matter most, the ones whose innovations are having an impact across their industries and our culture. Click a company name to view the entry, or determine your own ranking of the top four companies using a series of quizzes, games, and brainteasers.

See the list on fastcompany.com!

New Career Website Lets Job Seekers Upload Video Resumes

A new career website that launched on Monday aims to be a one-stop shop for hiring managers and job seekers. GetHired.com was co-founded by Suki Shah, 28, who was inspired to create the integrated site after running his own medical diagnostics company and experiencing difficulties with the hiring process.

“We created GetHired.com out of a pure need that we experienced in the market for both employers and job seekers,” he told Mashable. “There is no solution that currently integrates job postings, prescreening via audio and video, applicant tracking, interviewing, and social recruiting.”

His goal is to streamline every task of the job search into one place. On GetHired.com employers can search for candidates, sift through multimedia resumes, schedule interviews (and sync those appointments to their iPhones) and video chat with potential hires.

Job seekers can upload a video of themselves explaining their background and expertise, or answer employer-submitted questions via an automated phone system and upload the sound bites to their profiles.

Read the full article on mashable.com!

How to Start the Big Project You’ve Been Putting Off

I want to write a screenplay.

I wanted to write one last year, but other work took more time than I expected, and I kept pushing “write screenplay” off my to-do list.

I know I’m not alone in struggling to make incremental progress on long-term projects or goals. How do you get started when you have “all the time in the world”?

Maybe you have a project with no deadline, like my screenplay. Or maybe you have a deadline that’s months away — like preparing a speech, developing a business plan, or designing a training program. Perhaps you have a habit of procrastinating on projects with generous schedules until “next month” is “next week” and suddenly your long-term project has morphed into a panicky, short-term stress-inducing nightmare?

Read the full article on blogs.hbr.org!

The Hiring Process May Be Flawed, But You Can Still Land Your Next Job

While December 2011 employment data (released in January 2012), showed the U.S. unemployment rate was continuing to trend down, the number of long-term unemployed held almost steady at 5.6 million. This group is comprised of individuals who have been jobless for 27 weeks or more, and makes up 42.5 percent of the total unemployed.

The commonly flawed hiring process—lack of an acknowledgement of resume receipt, hiring managers who do not know what they want, inept interviewers, and little follow up by companies—is particularly frustrating for this group of individuals and the reasons are understandable. Some have sent hundreds of resumes without response, and completed dozens of phone interviews, in-person interviews and interview call backs without an offer. They are beyond frazzled; they are fed up.

Read the full article on glassdoor.com!

Jobless Claims in U.S. Fell Last Week

Claims for U.S. jobless benefits fell last week and productivity cooled in the fourth quarter, signaling hiring may accelerate as companies reach the limits of how much efficiency they can wring from existing workforces.

Applications (INJCJC) for unemployment insurance payments dropped by 12,000 to 367,000 in the week ended Jan. 28, according to Labor Department figures issued today in Washington. Worker output per hour increased at a 0.7 percent annual rate from October through December, down from a 1.9 percent gain in the prior three months, another report showed.

After focusing on cutting costs during the recession, American businesses are taking on more staff as they gain confidence the recovery will be sustained. In prepared remarks to Congress today, Federal Reserve Chairman Ben S. Bernanke today highlighted improvements in the job market and production, while cautioning the outlook remains “uncertain.”

Read the full article on bloomberg.com!

Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined

Pinterest is social media’s rising star — and now has the traffic stats to prove it.

The darling network of brides-to-be, fashionistas and budding bakers now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January, according to a Shareaholic study.

Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.

Read the full article on mashable.com!

Why You Won’t Quit Your Job

When I began writing Passion & Purpose in 2009, I met Susan, a young woman on the brink of quitting her investment banking job to pursue her lifelong passion of starting a nonprofit. A year later, when I asked how her new venture was going, I was surprised to hear that she “couldn’t bring herself to quit” in the first place. And when we bumped into each other last week, I found her toiling away in exactly the same role, still dreaming of her nonprofit venture, but now more depressed than ever.

Why can’t Susan just leave the job she despises? More generally, what powerful forces are pulling us back toward the “devil we know”?

As job dissatisfaction rates climb up towards 80%, it’s pretty safe to conclude that many of you reading this would rather be doing something else professionally. But in my interviews, I was surprised to find that people’s inability to quit their current jobs had nothing to do with the perceived riskiness of their new professions, the fear of unemployment if job options fell through, or even how well they had defined their proposed new career step. An overworked lawyer was hesitant to pursue his dream of regaining balance in a comparatively safe nine-to-five corporate job, despite given numerous opportunities to do so. A marketing professional who dreaded the thought of planning the next strategic campaign couldn’t bring herself to move into management consulting, a move which she acknowledged would be both exciting and a much-needed change. And the many young men and women I met who hated their jobs but didn’t know what to do instead? Most of them are in the exact same place today.

Read the full article on blogs.hbr.org!

5 Signs of a Great User Experience

If you’ve used the mobile social network Path recently, it’s likely that you enjoyed the experience. Path has a sophisticated design, yet it’s easy to use. It sports an attractive red color scheme and the navigation is smooth as silk. It’s a social app and finding friends is easy thanks to Path’s suggestions and its connection to Facebook.

In short, Path has a great user experience. That isn’t the deciding factor on whether a tech product takes off. Ultimately it comes down to how many people use it and that’s particularly important for a social app like Path. Indeed it’s where Path may yet fail, but the point is they have given themselves a chance by creating a great user experience. In this post, we outline 5 signs that the tech product or app you’re using has a great UX – and therefore has a shot at being the Next Big Thing.

Read the full article on readwriteweb.com!

Update Your Resume and Get a (Better) Job This Weekend

You’ve probably heard too many times to count that “in this economy, you should be happy to have any job at all.” Perhaps that’s true, but that doesn’t mean you can’t try to find something better if you hate the job you’ve got. Here are a few things you can do this weekend to prepare to make a positive shift in your work life.

Update That Resume

Before you set out to apply for a new job, you’re probably going to need an up-to-date resume. It’s easy to let resume updating slide while you’re employed because you have a job and it isn’t the most fun thing to do. Fortunately there are some tools to make it easier to get started and make sure it’s in top shape.

First things first, if you don’t want to figure out the exact formatting of your resume and other tedious tasks, Resunate is a service that’ll simply take your information and create a resume tailored to the type of job you want. If you’ve got a LinkedIn profile, you can also use the LinkedIn resume builder to save yourself the hassle of reassembling that information. If you want something a little different, VIsualize.me can create an infographic out of your work experience.

Read the full article on lifehacker.com!

Web economy in G20 set to double by 2016, Google says

The value of the web economy in G20 countries will nearly double by 2016, according to Boston Consulting Group.

Driving the spurt from $2.3tn (£1.5tn) to $4.2tn (£2.7tn) will be the rapid rise of mobile internet access.

The study, commissioned by web giant Google, assumes that in four years 3bn people will be using the internet, or nearly 50% of the world’s population.

The research suggests that the UK is one of the most advanced e-commerce economies.

Right now, every year about 200 million people are going online for the very first time.

Read the full article here: http://www.bbc.co.uk/news/business-16753902

Why Temporary Work Is Worth It

Is this a good thing? It certainly can be. As a career transition expert, I view temporary work as a perfect chance for a career switcher to try on different hats, work in various types of businesses, even add new skills and experience.

A temporary, “dip in the pool” assignment lets you get a feel firsthand if this is something you really want to do. I always tell people who ask my advice on changing careers–do the job first-moonlight, apprentice, volunteer. If you can get paid for a temporary gig, go for it. That’s the only way you’ll know if the new career is all you dreamed it would be.

But even if you aren’t thinking of career changing, here are other reasons why a  temporary assignment may be worth it.

  • Gets you out of bed in the morning. You’ve got something to do.
  • Gets you in the door. It may lead to full-time work with an employer eventually. Don’t miss the opportunity.
  • Gets you decent pay. You can make your experience a plus. Employers are typically willing to pay you generously, providing you have the chops, if you solve their problem or need quickly. It lets them bypass the hand-holding and learning curve stage that a younger, less experienced, but lower-paid worker, might require.
  • Builds your professional network. Nurture relationships with co-workers during your assignment. You never know where a contact may lead you, and who they might be able to refer you to for future jobs.
  • Lands you new and au courant references for future employers to contact about what you’ve been up to lately.

Read the full article on forbes.com!

Culture Eats Strategy For Lunch

Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N’ Out, and you’ll get a taste of these brands’ vibrant cultures. 

Culture is a balanced blend of human psychology, attitudes, actions, and beliefs that combined create either pleasure or pain, serious momentum or miserable stagnation. A strong culture flourishes with a clear set of values and norms that actively guide the way a company operates. Employees are actively and passionately engaged in the business, operating from a sense of confidence and empowerment rather than navigating their days through miserably extensive procedures and mind-numbing bureaucracy. Performance-oriented cultures possess statistically better financial growth, with high employee involvement, strong internal communication, and an acceptance of a healthy level of risk-taking in order to achieve new levels of innovation.

Read the full article on fastcompany.com! 

No More Résumés, Say Some Firms

Union Square Ventures recently posted an opening for an investment analyst.

Instead of asking for résumés, the New York venture-capital firm—which has invested in Twitter, Foursquare, Zynga and other technology companies—asked applicants to send links representing their “Web presence,” such as a Twitter account or Tumblr blog. Applicants also had to submit short videos demonstrating their interest in the position.

Union Square says its process nets better-quality candidates —especially for a venture-capital operation that invests heavily in the Internet and social-media—and the firm plans to use it going forward to fill analyst positions and other jobs.

Companies are increasingly relying on social networks such as LinkedIn, video profiles and online quizzes to gauge candidates’ suitability for a job. While most still request a résumé as part of the application package, some are bypassing the staid requirement altogether.

Read the full article on wsj.com!

Germ warfare at work

Have you heard about the highly contagious Koala flu that turns people into horrifying, albeit adorable, zombie marsupials who subsist only on human thigh meat and eucalyptus leaves?

No, you haven’t, because it hasn’t happened — yet. When it does, we’re probably all going to get it because of annoying co-workers who insist on coming to the office when they’re sick.

Yep, humanity will meet its end thanks to Marge down in accounts receivable, who figured, despite the bad fever and hunger for human flesh, she’d suck it up and come to work.

Read the full article on chicagotribune.com!

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