The 10 Most Innovative Viral Video Ads of 2010

(Josh Warner on mashable.com) – Everybody loves viral videos. That’s why they’re “viral.” Ad agencies have been trying, in their own way, to replicate the success of viral videos to help their campaigns get exposure and new fans. While some may miss the mark, there are some truly great and innovative viral video ads out there.

For this year’s top innovative viral video ads, advertisers and ad agencies split their goodness between web specific videos and great TV ads that did well online. Regardless of origin, the top 10 videos share several traits worth noting. Every creator knows his or her audience well and what executions appeal to them most. The videos are also inclusive in tone, making you feel like you’re a part of the brand’s message and experience.

Read the full article here!

A Complete Strategy to Write Valuable Content

(Daniel Pintilie on instantshift.com) – Every online presence has as a main purpose to be visited by an increased number of visitors or clients. The most important traffic source is represented by the search engines; there is a huge difference, in terms of potential surfers, between a position on the first page and a position on the second page. It is more than obvious that a product, a company or a website that is situated on a top position when someone performs a search is more reliable and fits better to your requirements.

Read full article here!

Quote of the Day

“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs, 2003

7 Tips for Succeeding as a Social Media Strategist



(Erica Swallow on mashable.com) – The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward.

In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs. Enter the social media strategist.

Read the full article here!

Get Creative with Your Resume

(Cameron Chapman on instantshift.com) – With the current economy, it’s important for job-seekers to stand out if they want to land a job, whether that’s in the corporate world or a freelance gig. The good news is that if you’re a creative-type, there’s a ton you can do with your resume that will set you apart.

The key in creating a great resume is to make it unique. Your resume should reflect you: your skills, your personality, and your experience. Combining those in a way that will catch the eye of whoever is in charge of hiring is what this article will teach you!

Read the full article here!

Beauty Matters

(Mark Cook on aiga.org) – I recently acquired a bottle of Method hand soap. I spent two dollars more than I would have on the generic brand—why?—because I liked it. I liked the bottle shape, the minimalist design aesthetic, the embossed brand mark, the color palette. The fact that Method produces a responsibly made product was a perk, but (please don’t judge me) this wasn’t the foremost factor in my decision to make the purchase. I simply wanted something I liked. As you might have guessed, this decision was driven primarily by formal design considerations.

Read Full Article here!

15 Ways to Enjoy Freelancing

(Yanuar Prisantoso on instantshift.com) – Freelancers are always in search of some work, so that they can earn something by rendering their services to people from the comforts of their home. Most of us read a lot about productivity, marketing, pricing, customer service, and these aspects of business are all important. But it’s also important to enjoy the work that you do.

Being a freelancer is a great opportunity that allows you to shape and customize your ideal work style. Here is a look at some things you can do to help make your work more enjoyable.

Read full article here!

Beyond Viral: How Successful Marketers Are Embracing the Social Web

(Matthew Latkiewicz on mashable.com) – Just as early television shows were essentially radio plays shot on film, the earliest attempts by online marketers mimicked the worlds of television and print. While banner ads and pre-roll commercials are still with us, of course, a new generation of marketing professionals and companies are exploring techniques more native to the web: multi-platform marketing campaigns that encourage interactivity.

Marketers who take advantage of the Internet’s unique capabilities have the potential to build increasingly engaged customer communities. Here’s a look at three major trends.

Read the full article here!

Interview Questions

(Alison Doyle on About.com) – What are you going to say when a hiring manager asks Tell me about yourself? or Why were you fired? – do you have an answer ready? If not, you should. In fact, you should be ready to answer most of the typical interview questions you’ll be asked.

Taking the time to prepare answers will save you from fumbling around trying to figure out what to say, and will prevent that awkward moment or two of silence while you try and gather your thoughts.

Read the full article here!

The Road to Know Where: Design for Navigation

(Phil Patton on www.aiga.org) – Dragons have begun to appear on our dashboards and sea serpents on our mobile devices. The screens of our navigation units have very quietly, almost without our noticing, begun to acquire decorations like those of ancient maps: fictional elements, like the monsters than once warned sailors against traveling too far, the full-cheeked mythological figures of winds, the elaborate florid geometry of the compass rose.

Read the full article here!

Why Groupon Appeals to Google: It’s All About Local

NEW YORK (AdAge.com) — Multiple reports have Google buying Groupon for $2.5 billion and change. But why would Google want an email-based startup in the first place? To get at the nearly $14 billion U.S. local online ad purse, that’s why. Especially because small and medium businesses are expected to spend 10% less on Google’s core paid search in the next five years, according to Borrell Associates.

Read full article here!

Flexi Spaces and Coworking: What Might the Campus of the Future Look Like?

(Simon Mackie on gigaom.com) – For many freelancers, coworking — a growing movement of independent café-like collaboration spaces for independent professionals — has been a significant development of the past few years. The coworking concept is attractive for freelancers; it gives people who would normally be stuck at home a fun place to work and the chance to network, socialize, develop ideas and work on projects with others.

Read full article here!

Criticism Sucks, or Does It? How to Manage It With Dignity



 (Danielle LaPorte on talentzoo.com) – Criticism can bite. Hard. There’s two scenarios. You’re being justly critiqued (no one’s perfect.) In which case, your ego needs to shake it off like a wet dog and keep wagging its tail. Even so, if you’re being rightly ‘dissed, you’ve still got to find your dignified zone. The other scenario is that someone is out of line and you’re at the receiving end of his or her misperception and poor taste. This type of criticism actually is more complicated and messy. But either way, criticism is a call to be your classiest self.

 Here are 11 approaches for dealing with criticism:

 Read full article here!

Give Your Job Search a Holiday Boost

(Alison Doyle on About.com Guide) – If your plan is to wait until the holidays are over to really jump start your job search, think again. The holidays are actually a great time to hunt for a new job. Here are some helpful tips for boosting your job search. Read full article here!

What’s next in the exciting world of apps?

(Jeff Hilimire on adage.com) – Food marketers intent on shepherding and tracking shoppers — from car, to cart, to checkout, to chowing down — are understandably salivating over the potential of location-based mobile apps.

Badges and virtual goods may seem cool in the first few encounters, but how long can the thrill of a mayorship or a virtual Tazo Tea bottle last? It’s gimmicky. Moreover, what if I want to make a purchase but don’t want to check in? Lasting and sustainable innovation in this space will require apps that offer far greater benefits for both consumers and marketers. Don’t get me wrong. Consumer food marketers and, indeed, all marketers, should be actively experimenting with new apps and technologies to determine their potential value and how best to use them.

Read full article here: http://adage.com/digitalnext/post?article_id=147211!

Turn Your Computer off and Manage Your Sleeping Time

(Ester Liquori on instantshift.com) –  Unfortunately, upcoming deadlines, continuous reviewing of the work required by clients, time lack, etc. sometimes affect designers and creatives all over the world.

Inspiration and creativity never sleep someone could say but there are several side effects for too many nights spent working at the PC. Read the full article here!

How To Profit From A Great Personality

(Chris Kyle on yahoo.com) – Are you an extrovert? A people person? A crowd pleaser?

Consider channeling your winning personality into a pretty paycheck.Just remember that even with a great personality, you’ll need some training.

“Education is always a good thing…” says Mitchell York, a New York-based career coach.”…[A]nd, in some cases, it’s mandatory.”

Take a look at some of these great-paying careers that extroverts can excel in – then see how you can get in on the action!

Read the full article here!

Freelancer Guide

(Anders Ross on www.instantshift.com) – Becoming a freelancer is a way to work at home and be independent without having to start a business. Freelance work varies greatly. Some projects require clients to sign written agreements, while others provide work based on verbal agreements that are enforceable through the nature of the project. Some freelancers provide written estimates of work and request deposits from clients. Read the full article here!

Mobile Marketing Guide

It’s no secret that mobile media is the way of the future. Stay current with the latest in mobile marketing with this excellent guide we stumbled across on adage.com.

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